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Home▶ Journals▶ IITM JOURNAL OF BUSINESS STUDIES (JBS)▶Archive▶Vol. 11 No. 1 (2023)▶A Case Study on SEWA Ecotourism
IITM JOURNAL OF BUSINESS STUDIES (JBS)
Print ISSN 2393-9451 · Online ISSN 2394-5028
Articles

A Case Study on SEWA Ecotourism

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Priyanka Batra — Assistant Professor, Shri Jairambhai Patel Institute of Business Management and Computer Applications, India
Jigna Trivedi — Professor, Shri Jairambhai Patel Institute of Business Management and Computer Applications, India
Published 31 Jan 2024 Vol. 11 No. 1 (2023), pp. 290-297 ● Open access
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Abstract

Shree Vanalakshmi GaneshpuraMahila Sewa  VrukshUtpadakSahkari Mandli Ltd, created  with the intention to provide employment to  marginal womeninGaneshpura village, situated  in the Mehsana district of Gujarat, is now an  Eco-Tourism center too. It started with 41  women, who transformedbarren 10-acre land  into an irrigated plot growing various fruits,  vegetables, various types of ayurvedic plants,  trees, etc. The entire model is unique in nature  supporting the self-reliance of these SEWA  sisters. The visitors enjoy its beauty, nature,  Gujarati food, culture, organic fruits and  vegetables,and the peace of this place. 

KeywordsEcopreneursEcotourismEmploymentRuralSEWA

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