The role of newspapers in shaping public opinion: Content Analysis of editorials in The Indian Express
DOI:
https://doi.org/10.48165/tjmitm.2025.16.01.02Abstract
The amount of consumption of news through print media in India is debatable. As per the last Indian Readership Survey conducted in 2019, there is an overall increase with 407 million readers in 2017 and 425 million readers in 2019. The Indian Newspaper Society highlighted that its member publications noted an 11% rise in ad revenue in calendar 2023. This emphasises on the relevance of print media even when it is facing tough competition from the digital platforms. Contrary to this, independent news media company Newslaundry in 2020 suggested that newspaper industry is dying in India. There is also no denying the fact that a considerable population prefers newspaper for credible information. Khatabook in 2020 identified that there are 100,000 plus daily newspapers and over 42 crores 50 lakh people routinely reading newspapers in India. Newspapers provide a trustworthy platform for receiving latest information, in-depth analysis and a wide variety of viewpoints. When it comes to the editorial columns of newspaper, they offer a greater perspective on issues of prominence. It is an appropriate space for editors to provide insights and contribute towards public discourse and democratic engagement. Moreover, a stand on important matters can be taken, thereby working towards social inclusion and justice, policy changes and community betterment. One of India's most prestigious and well-known English-language newspapers is The Indian Express. The newspaper is renowned for its unbiased, fearless reporting and dedication to maintaining democratic principles and press freedom. This study attempts to understand the manner of presentation of editorial columns (technically known as ‘leader’) in The Indian Express newspaper, a national daily. Results indicate that the newspaper doesn’t hesitate to criticise what it believes to be unfitting and also provide appropriate suggestions through its viewpoint and standpoint on several issues.
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