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Indian Journal of Veterinary Sciences and Biotechnology
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Assessment of Marketing Constraints Perceived by Livestock Owners during the Lumpy Skin Disease Outbreak in Rajasthan

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Nirmal Singh Rajawat — Department of Veterinary and Animal Husbandry Extension Education, Rajasthan University of Veterinary and Animal Sciences, Bikaner-334001, Rajasthan, India
Devi Singh Rajput — Department of Veterinary and Animal Husbandry Extension Education, Rajasthan University of Veterinary and Animal Sciences, Bikaner-334001, Rajasthan, India
Neeraj Kumar Sharma — Department of Veterinary and Animal Husbandry Extension Education, Rajasthan University of Veterinary and Animal Sciences, Bikaner-334001, Rajasthan, India
Manisha Singodia — Department of Veterinary and Animal Husbandry Extension Education, Rajasthan University of Veterinary and Animal Sciences, Bikaner-334001, Rajasthan, India
Abhishek Meena — Department of Veterinary and Animal Husbandry Extension Education, Rajasthan University of Veterinary and Animal Sciences, Bikaner-334001, Rajasthan, India
Jyoti Meena — Department of Veterinary and Animal Husbandry Extension Education, Rajasthan University of Veterinary and Animal Sciences, Bikaner-334001, Rajasthan, India
Published 10 Jul 2026 Vol. 22 No. 4 (2026), pp. 163-166 ● Open access
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Abstract

Lumpy Skin Disease (LSD) has emerged as a major transboundary viral infection affecting cattle, creating substantial economic losses and disruptions in livestock marketing systems. The present study assessed the marketing constraints perceived by livestock owners in five critically affected districts of Rajasthan. High transportation costs, limited vehicle availability, reduced market price of affected cattle, limited digital literacy, and supply chain interruptions emerged as important constraints. Keywords: Constraints, Disease outbreak, Lumpy skin disease, Mean per cent score, Rajasthan.

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