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Research Article

Assessment of Wheat Farmers’ Knowledge through Kisan Call Centre Advisory Services in Prayagraj, India

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Rahul Kumar — Research Scholar, Department of Extension Education Acharya Narendra Deva University of Agriculture and Technology Kumarganj Ayodhya, Uttar Pradesh, India
Kumar Sonu — Research Scholar, Department of Extension Education Acharya Narendra Deva University of Agriculture and Technology Kumarganj Ayodhya, Uttar Pradesh, India
Syed H Mazhar — Professor, Department of Agricultural Extension and Communication, Sam Higginbottom University of Agriculture, Technology & Sciences, Prayagraj, Uttar Pradesh India
Ajay Verma — Research Scholar, Department of Extension Education Acharya Narendra Deva University of Agriculture and Technology Kumarganj Ayodhya, Uttar Pradesh, India
Vaibhav Singh — Research Scholar, Department of Agricultural Extension and Communication, Sam Higginbottom University of Agriculture, Technology & Sciences, Prayagraj, Uttar Pradesh India
Published 18 Mar 2026 Vol. 62 No. 2 (2026), pp. 15-19 ● Open access
❝ How to cite 🔗 https://doi.org/10.48165/IJEE.2026.62203
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Abstract

The study examined the effectiveness of Kisan Call Centre (KCC) as an ICT-enabled extension tool in disseminating improved wheat cultivation knowledge among Prayagraj district’s farmers, during 2023-24. A purposive sampling design was employed to select 120 wheat farmers from Chaka block who had utilized KCC services. Data were collected through structured interviews and analysed using descriptive statistics, Chi-square test, and correlation analysis. Results revealed that while 93.49% of farmers were aware of KCC’s existence, their knowledge of advanced extension services remained limited. Only 17.88% had a complete understanding of KCC objectives, and awareness about weather advisories (9.94%), conference call facilities (8.13%), and governing agencies (8.13%) was poor. Knowledge distribution showed 50.83% farmers in the medium category, 41.67% in the high category, and 7.50% in the low knowledge category. Chi-square analysis indicated a significant association between age and knowledge levels (χ² = 166.66, p<0.01), with younger farmers demonstrating better ICT adoption. Education and occupation showed no significant association with knowledge levels. Correlation analysis revealed strong positive relationships between knowledge and social participation (r=0.827), mass media exposure (r=0.735), and information source diversity (r=0.749). These findings provide crucial insights for extension administrators to develop farmer-centric ICT strategies for effective agricultural extension.
KeywordsKisan Call Centre, ICT extension, Knowledge level, Wheat cultivation, Advisory services.

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