Skip to content
Home▶ Journals▶ Indian Journal of Extension Education▶Archive▶Vol. 62 No. 1 (2026)▶Attitude of Agricultural Beneficiaries towards NGOs in…
Indian Journal of Extension Education
Research Article

Attitude of Agricultural Beneficiaries towards NGOs in North Coastal Andhra Pradesh

, , ,
Akhila Badavath — PG Scholar, Department of Agricultural Economics and Statistics, M.S. Swaminathan School of Agriculture, Centurion University of Technology and Management, Paralakhemundi, Odisha, India
Chitrasena Padhy — Associate Professor, Department of Agricultural Extension Education, School of Agriculture, SR University, Warangal-506371, Telengana, India
Atanu Deb — Associate Professor, Department of Agricultural Extension Education, M.S. Swaminathan School of Agriculture, Centurion University of Technology and Management, Paralakhemundi, Odisha, India
Bikramjeet Ghose — Assistant Professor, Department of Agricultural Economics and Statistics, M.S. Swaminathan School of Agriculture, Centurion University of Technology and Management, Paralakhemundi, Odisha, India
Published 25 Dec 2025 Vol. 62 No. 1 (2026), pp. 21-26 ● Open access
Formats:PDF ● Open access
Download PDF

Abstract

Non-government organisations play a vital role in meeting societal needs. The study, conducted in 2025, explores the influence of socio-economic factors on attitudes of beneficiaries towards NGOs engaged in agricultural development and poverty alleviation. The purpose of this study was to evaluate beneficiaries’ attitudes toward NGOs in the districts of Vizianagaram and Srikakulam in Andhra Pradesh’s North Coastal regions. A purposive sampling design was used for the selection of districts. Two NGOs from each district were selected based on their performance. 15% of the beneficiaries from each NGO were randomly selected from each district, resulting in a total of 90 farmers. So, in total, 180 farmers were selected from both districts. The analysis of variance (ANOVA) revealed that attitude scores significantly differed by education, age, income and land holding size (p<0.01). The multiple regression analysis revealed that scientific orientation, health security and housing conditions emerged as significant predictors. Respondents with basic education and those below 50 years of age showed more significant attitudes than illiterate, graduate and older individuals. Random forest analysis revealed that scientific orientation, health security, family support and social participation were key contributors. 

 

 

KeywordsAttitudeHousing conditionsNon-Governmental Organisations (NGOs)Scientific orientation

The full text of this article is available as a PDF.

Download PDF
  1. Gesierich, S., Nordli, A. J., & Arundel, A. (2025). NGO engagement in the creation of public service innovations: A configurational, explorative approach. Public Money & Management, 45(5), 424–434.https://doi.org/10.1080/09540962.2024.2410806
  2. Götz, N. (2019). The emergence of NGOs as actors on the world stage. In Routledge handbook of NGOs and international relations (pp. 19–31). Routledge.https://doi.org/10.4324/9781315268927-2
  3. Gupta, S. (2014). From demanding to delivering development: Challenges of NGO-led development in rural Rajasthan, India. Journal of South Asian Development, 9(2), 121–145.https://doi.org/10.1177/0973174114536099Kim, M., Mason, D. P., & Li, H. (2017). Experimental research for nonprofit management: Charitable giving and fundraising. In Experiments in public management research: Challenges & contributions (pp. 415–436).https://doi.org/10.1017/9781316676912.021
  4. Kobba, F., Nain, M. S., Singh, R., Mishra, J. R., & Shitu, G. A. (2020). Observational analysis of the effectiveness of entrepreneurship training programme in rural development and self-employment training institutes (RUDSETI). Indian Journal of Extension Education, 56(1), 13–17.
  5. https://journals.acspublisher.com/index.php/ijee/article/view/4478
  6. Kriti, K., Singh, A., & Mohapatra, S. (2025). Effectiveness of NGO-led livelihood initiatives on income generation among rural women of Bihar. Indian Journal of Extension Education, 61(1), 61–65.https://doi.org/10.48165/IJEE.2025.61111
  7. Lewis, D. (2023). Non-governmental organizations: Definitions and history. In International encyclopedia of civil society (pp. 1–9). Springer, Cham.
  8. Lewis, D., Kanji, N., & Themudo, N. S. (2020). Non-governmental organizations and development. Routledge.
  9. https://doi.org/10.4324/9780429434518
  10. Mansuri, G., & Rao, V. (2012). Localizing development: Does participation work? World Bank.https://doi.org/10.1596/978-0-8213-8256-1
  11. Mondal, D., & Basu, D. (2014). A comparative study of performance of SHGs promoted by NGO and panchayat. Indian Journal of Extension Education, 50(1–2), 28–31.https://epubs.icar.org.in/index.php/IJEE/article/view/144290
  12. Morais, N., & Ahmad, M. M. (2011). NGO-led microfinance: Potentials and challenges in conflict areas. Journal of International Developmet, 23(5), 629–640.https://doi.org/10.1002/jid.1672
  13. Mphahlele, R. B. (2023). Evaluating the impact of government support programme on the development of land reform farms in South Africa (Doctoral dissertation, University of the Free State).
  14. Nain, M. S., & Chandel, S. S. (2010). Determinants of farmers’ training need in agri-horti farming system: A study of Doda district of J&K State. Journal of Community Mobilization and Sustainable Development, 5(1), 23–27.
  15. Odyuo, M. N., Patra, N. K., & Makar, A. K. (2017). Management problems in implementing development works as perceived by the NGOs: A case study in Nagaland, India. Indian Journal of Extension Education, 53(1), 21–27.
  16. https://epubs.icar.org.in/index.php/IJEE/article/view/143901
  17. Phiri, C. (2020). NGOs’ interventions for rural communities’ resilience to climate change and variability: A case study of Mulanje district, southern Malawi (Doctoral dissertation, University of the Free State).
  18. Ranjan, A., Satyapriya, Lenin, V., Bishnoi, S., Barua, S., Ray, M., Sharma, D. K., Roy, S. K., & Abrar, P. N. F. (2025). Evaluating the effect of extension advisory services (EAS) using economic index score in aspirational districts. Indian Journal of Extension Education, 61(3), 58–63.
  19. https://doi.org/10.48165/IJEE.2025.61311
  20. Sahoo, A. K., Burman, R. R., Lenin, V., Sajesh, V. K., & Sarkar, S. (2021). Attitude of stakeholders towards IARI–post office linkage extension model. Indian Journal of Extension Education, 57(2), 73–77.
  21. Savari, M., & Khaleghi, B. (2023). Application of the extended theory of planned behavior in predicting the behavioral intentions of Iranian local communities toward forest conservation. Frontiers in Psychology, 14, 1121396.https://doi.org/10.3389/fpsyg.2023.1121396
  22. Slathia, P. S., Nain, M. S., Sharma, J. P., Ali, L., Chahal, V. P., & Kumar, R. (2014). NGO in socioeconomic development of rural women: A case study. Journal of Community Mobilization and Sustainable Development, 9(1), 101–106.
  23. Tripathi, S., Yadav, P., Bharne, S., & Tiwari, H. (2025). Agricultural productivity through rural assets: Evaluating MGNREGA’s role in boosting agricultural performance in India. Indian Journal of Extension Education, 61(3), 19–24.https://doi.org/10.48165/IJEE.2025.61304
  24. Utuk, I. O. (2014). The role of non-governmental organizations (NGOs) in participatory and sustainable rural economic development in Nigeria. Journal of Economics and Finance, 4(1), 22–30.https://doi.org/10.9790/5933-0412230

Looking up citing articles…