Youths' Adoption of Social Networking Sites: An Analysis Using TAM and TPB Model

Authors

  • Deepa Kapoor Assistant Professor, Amity School of Business, Amity University, NOIDA

Keywords:

Subjective Norms, Perceived Behavioural Control, Perceived Risk

Abstract

The biggest gifts that mankind has got is technology and more so, it is the information technology that ;:as brought this world nearer. While growth, development and speed of progress have increased due to

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Published

2014-06-12

Issue

Vol. 8 No. 1 (2014): Gyan Management Journal, (Jan-Jun) 2014

Section

Articles

License

Copyright (c) 2022 Deepa Kapoor

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

Kapoor, D. (2014). Youths’ Adoption of Social Networking Sites: An Analysis Using TAM and TPB Model . Gyan Management Journal, 8(1), 64-71. https://www.acspublisher.com/journals/index.php/gmj/article/view/616