Trinity Journal of Management, IT & Media (TJMITM)
type: channel
description: The TJMITM Journal is a dedicated platform for young academicians and researchers to showcase their work, including research papers, literature reviews, case studies, and book reviews. The journal primarily focuses on three core areas: Management, IT & Computer Science, and Media. The journal aims to inspire and motivate scholars by presenting a mix of articles and research papers that open new avenues of exploration in these dynamic fields. Each issue reflects the latest advancements, offering fresh perspectives and innovative research. With contributions from global authors, the journal plays a significant role in fostering academic dialogue and driving the growth of knowledge in these disciplines. Indexed/Abstracted with –Google Scholar, Cite Factor, Dimension, Mendley and Crossref, Academic Resource Index(ResearchBib), WorldCat, UlrichsWeb (Global Serials Directory), ICI, ASI, Base, Scopus-Applied For.
publisher: ACS Publisher
language: en
publication name: Trinity Journal of Management, IT & Media (TJMITM)
issn: 2320-6470
items: AI-Driven Detection of Depressive Disorders: A Machine Learning Approach
items: Growing Trend of Social Media: It’s Impact on a Democratic Society
items: Exploring the Integration of Machine Learning in ICT Education to Enhance Engineering Employability Skills
items: ROLE OF PRINT MEDIA IN SUSTAINABLE DEVELOPMENT GOAL OF TRIBALS
items: The Influence of Social Media on Political and Social Awareness in Rural Communities
items: Electoral Reforms in India: Evaluating the Potential of One Nation, One Election
items: The Impact of Remote Work on Employee Engagement and Well-being: A Comparative Analysis Before and After the COVID-19 Pandemic
items: A Multidimensional Approach to Blended Learning: Combining Adaptive Technologies, Family Support, and Psychological Literacy
items: Empowering the Future Workforce: Transitioning Higher Education To wards Society 5.0
items: A Study on Measuring Impact of Users Satisfaction on Us ERS Loyalty of India Post Payment Bank
items: Broadcast Media Credibility in the Age of Fake News: A Study of National Hindi TV News Channels
items: PaLean Manufacturing; A Sustainable Manufacturing Technique to help Indian Textile & Apparel Industry achieve Circular Economy and Aatmanirbharta.
items: Social Media- A Renewed Approach to Green Tourism by Millennials
items: Crafting Luxury Experiences: Elevating Brand Value and Purchase Intentions Through Customer Relationship Management
items: The The Evolution of Artificial Intelligence: A Comprehensive Analysis
items: Mgnrega and Poverty Alleviation in Rural West Bengal
items: Emergence of Big Data in Smart Cities: A Futuristic Approach
items: Mathematical Modelling in Cyber Security and Cyber Defense
items: A Study Of Supply Chain Management Using Genetic Algorithm In Inventory Optimization For Warehouse
items: Some Concepts Of Green Supply Chain Management Using Particle Swarm Optimization Algorithm
items: Use of Blockchain in Crypto-Currency to secure cloud forensic trails
items: Issues & Challenges Faced While Using Digital Payment Method: Survey of ATM/Debit Card Users
items: Artificial Intelligence in Driving Cars – A Review Paper
items: The Effects of Iot- New Features on Security and Privacy
items: Artificial Intelligence: A Glance on Voice Recognition Techniques
items: Study on Decentralized Internet
items: Over The Top Services - A Review Paper
items: Message from Guest of Honor
items: Message from Registrar
items: Message from Principal

AI-Driven Detection of Depressive Disorders: A Machine Learning Approach
type: item
description: This research centres on the identification of patients experiencing depression. To identify the condition, this paper suggests three machine learning methodologies: Artificial Neural Network (ANN), Support Vector Machine (SVM), and Multi Linear Regression (MLR) models. The primary aim was pinpointing the most efficient model for accurately recognising depression. Following a thorough evaluation, the ANN model displayed superior performance among the trio, achieving 100% accuracy in depression identification. The ANN model’s architecture, comprising one input, hidden, and output layer, proved to be a better fit for the data, resulting in fewer errors than the SVM and MLR models. The study utilised accuracy and loss graphs from training and validation datasets and a confusion matrix to evaluate model efficacy. The results confirm that the ANN model surpasses the others, particularly regarding cross-entropy loss. These findings highlight the ANN model’s potential usefulness in sending timely text messages or alerts to healthcare professionals based on the patient’s condition and treatment needs.
subject: Articles
  topic: section
subject: ANN
  topic: keywords
subject: SVM
  topic: keywords
subject: MLR
  topic: keywords
subject: Depression; healthcare
  topic: keywords
creator: Sonia Sodhi
creator: Raj Kumar Sharma
rights: Copyright (c) 2025 Trinity Journal of Management, IT & Media (TJMITM) https://creativecommons.org/licenses/by/4.0
date: 2025-03-05
publication date: 2025-03-05
starting page: 52
ending page: 59
doi: 10.48165/tjmitm.2024.15.09

Growing Trend of Social Media: It’s Impact on a Democratic Society
type: item
description: With the emergence and wide scale adaptation of social media as a means for mass communication, our world has transformed into a digital globe with almost no geographical or cultural barriers. This paper aims at evaluating the impact caused by social media in a democratic society, determining the extent of the impact and assessing its effectiveness over traditional methods of mass communication by analyzing and interpreting the pre existing records on this subject.
subject: Articles
  topic: section
subject: Social Media
  topic: keywords
subject: Democracy
  topic: keywords
subject: Interactive
  topic: keywords
subject: Glob al Audience
  topic: keywords
creator: Manish Sharma
rights: Copyright (c) 2025 Trinity Journal of Management, IT & Media (TJMITM) https://creativecommons.org/licenses/by/4.0
date: 2025-03-05
publication date: 2025-03-05
starting page: 46
ending page: 51
doi: 10.48165/tjmitm.2024.15.08

Exploring the Integration of Machine Learning in ICT Education to Enhance Engineering Employability Skills
type: item
description: This study explores the integration of machine learning (ML) into Information and Communication Technology (ICT) education to enhance engineering employability skills. This study addresses the gap between theoretical knowledge and practical applications in engineering education, which often leaves graduates underprepared for industry demands. A curriculum framework is proposed that combines foundational ML concepts with real-world projects and soft-skill development. The research employed a mixed-method approach, including a literature review, industry consultation, and pilot testing in two engineering colleges. The results showed significant improvements in students’ ability to apply ML concepts and demonstrate industry-ready competencies. The framework offers advantages such as enhanced employability, bridging academic-industry gaps, and improved academic outcomes. Future work should include scaling the curriculum across institutions and incorporating advanced ML topics. This approach aims to produce engineering graduates capable of meeting the challenges of data-driven industries.
subject: Articles
  topic: section
subject: Machine learning (ML)
  topic: keywords
subject: Engineering
  topic: keywords
subject: Information and Communication Technolo gy (ICT) education
  topic: keywords
subject: Predictive analytics
  topic: keywords
subject: Curriculum integration
  topic: keywords
subject: Project-based learning
  topic: keywords
subject: Practical applications
  topic: keywords
subject: Employability skills
  topic: keywords
subject: Industry requirements
  topic: keywords
subject: Data-driv en decision-making
  topic: keywords
creator: Amit Goel
rights: Copyright (c) 2025 Trinity Journal of Management, IT & Media (TJMITM) https://creativecommons.org/licenses/by/4.0
date: 2025-03-05
publication date: 2025-03-05
starting page: 42
ending page: 45
doi: 10.48165/tjmitm.2024.15.07

ROLE OF PRINT MEDIA IN SUSTAINABLE DEVELOPMENT GOAL OF TRIBALS
type: item
description: This research explores the vital role of print media in advancing the sustainable development objectives for tribal communities. It examines the significant factors through which print media contributes to the progress and empowerment of indigenous populations. The findings highlight that print media serves as a powerful tool for promoting the social and political rights of tribal communities. It provides crucial information to indigenous individuals, enabling them to access essential knowledge and resources. By raising awareness about their rights, print media strengthens the judicial and social standing of tribal communities and garners support for their struggles among allied communities. Furthermore, print media plays a pivotal role in preserving and nurturing the culture, traditions, and heritage of tribal communities. It serves as a medium for safeguarding and promoting indigenous languages, customs, and cultural practices, which might otherwise fade away over time. The publications in print media amplify the voices of tribal communities, fostering cultural heritage for future generations. Additionally, print media acts as an important tool in empowering tribal communities and promoting community development. It provides a platform for tribal individuals to engage in discussions, share their experiences, and encourage mutual cooperation. Through the dissemination of community news, print media strengthens the bonds within tribal societies, fostering collective action for their development. In conclusion, this research underscores the critical role of print media in advancing sustainable development objectives for tribal communities. It highlights its contribution to the promotion of social and political rights, the preservation of cultural heritage, and the empowerment of indigenous populations. By recognizing and utilizing the potential of print media, stakeholders can effectively address the unique challenges faced by tribal communities and work towards thei…
subject: Articles
  topic: section
subject: Print media
  topic: keywords
subject: Indigenous communities
  topic: keywords
subject: Sustainable develop ment,
  topic: keywords
subject: Empowerment
  topic: keywords
subject: Information dissemination
  topic: keywords
subject: Awareness
  topic: keywords
subject: Culture preservation
  topic: keywords
subject: Heritage, Advocacy
  topic: keywords
subject: Education
  topic: keywords
subject: Literacy
  topic: keywords
subject: Community development
  topic: keywords
subject: Data collection
  topic: keywords
subject: Data classification
  topic: keywords
subject: Research writing
  topic: keywords
subject: Subject matter exploration
  topic: keywords
subject: Social justice
  topic: keywords
subject: Human rights
  topic: keywords
subject: Cultural her itage
  topic: keywords
subject: Community engagement
  topic: keywords
creator: Shailendra Kumar Pandey
creator: Arvind
rights: Copyright (c) 2025 Trinity Journal of Management, IT & Media (TJMITM) https://creativecommons.org/licenses/by/4.0
date: 2025-03-05
publication date: 2025-03-05
starting page: 34
ending page: 41
doi: 10.48165/tjmitm.2024.15.06

The Influence of Social Media on Political and Social Awareness in Rural Communities
type: item
description: Social media has significantly influenced political and social awareness in rural communities, serving as a tool for both empowerment and misinformation. On the positive side, social media platforms enhance civic engagement, provide access to real-time information, and bridge the gap between rural and urban populations. They enable rural citizens to participate in political discourse, advocate for local issues, and mobilize support for social causes. Additionally, social media facilitates education on governance, human rights, and global events, fostering a more informed population. However, social media also presents challenges, including the spread of misinformation, political polarization, and digital illiteracy. Many rural communities lack access to fact-checking mechanisms, making them vulnerable to propaganda, fake news, and manipulation by interest groups. Moreover, limited digital literacy can lead to the misinterpretation of political and social content, sometimes exacerbating social divisions. This paper explores both the positive and negative impacts of social media on political and social awareness in rural areas, emphasizing the need for digital literacy programs and regulatory measures to maximize benefits while mitigating risks.
subject: Articles
  topic: section
subject: Social Media
  topic: keywords
subject: empow erment
  topic: keywords
subject: civic engagement
  topic: keywords
subject: misin formation
  topic: keywords
subject: manipulation
  topic: keywords
creator: Ravi Ranjan Trigun
rights: Copyright (c) 2025 Trinity Journal of Management, IT & Media (TJMITM) https://creativecommons.org/licenses/by/4.0
date: 2025-03-05
publication date: 2025-03-05
starting page: 29
ending page: 33
doi: 10.48165/tjmitm.2024.15.05

Electoral Reforms in India: Evaluating the Potential of One Nation, One Election
type: item
description: India, the world’s largest democracy, frequently engages in electoral exercises to uphold the principles of governance and representation. However, the fragmented election cycles of the Lok Sabha (House of the People) and State Legislative Assemblies pose significant challenges, including substantial financial costs, administrative burdens, and policy disruptions. The concept of One Nation, One Election (ONOE) has emerged as a proposed electoral reform to synchronize national and state elections, aiming to address these challenges. This article examines the potential of ONOE in transforming India’s electoral landscape. It delves into the historical context of simultaneous elections, which were practiced from 1952 to 1967, and analyzes the factors that led to their discontinuation. The study explores the potential benefits of ONOE, such as cost efficiency, continuity in governance, reduction in electoral fatigue, and enhanced voter participation. Simultaneously, the article addresses the critical challenges associated with this proposal, including its implications for federalism, the logistical hurdles in synchronization, and the need for extensive constitutional amendments. Furthermore, it considers the potential marginalization of regional and smaller political parties in a unified electoral framework. Drawing on comparative experiences from countries with synchronized elections and a detailed examination of India’s political and constitutional framework, the article provides policy recommendations for phased implementation, consensus building, and infrastructural improvements. It concludes that while ONOE holds promise for improving governance and efficiency, it requires a nuanced approach that respects India’s diversity and federal principles. By evaluating the opportunities and challenges of ONOE, this study contributes to the ongoing discourse on electoral reforms in India and offers insights for policymakers, academics, and stakeholders interested in enhancing…
subject: Articles
  topic: section
subject: Electoral Reforms
  topic: keywords
subject: ONOE
  topic: keywords
subject: Federalism
  topic: keywords
subject: Democratic Governance
  topic: keywords
subject: Policy Efficiency
  topic: keywords
creator: Arun Kumar
rights: Copyright (c) 2025 Trinity Journal of Management, IT & Media (TJMITM) https://creativecommons.org/licenses/by/4.0
date: 2025-03-05
publication date: 2025-03-05
starting page: 22
ending page: 28
doi: 10.48165/tjmitm.2024.15.04

The Impact of Remote Work on Employee Engagement and Well-being: A Comparative Analysis Before and After the COVID-19 Pandemic
type: item
description: Remote work, once considered a niche practice, has become a mainstream phenomenon in response to the COVID-19 pandemic. Organizations worldwide have swiftly transitioned to remote work arrangements to ensure business continuity and employee safety. While remote work offers benefits such as flexibility and reduced commuting stress, it also poses challenges for maintaining employee engagement and well-being. This paper aims to investigate how remote work has influenced employee engagement and well-being, both before and after the pandemic, using theoretical frameworks to guide the analysis.
subject: Articles
  topic: section
subject: employee safety
  topic: keywords
subject: phe nomenon
  topic: keywords
subject: pandemic
  topic: keywords
subject: theoretical frameworks
  topic: keywords
creator: Meenakshi Kaushik
rights: Copyright (c) 2025 Trinity Journal of Management, IT & Media (TJMITM) https://creativecommons.org/licenses/by/4.0
date: 2025-03-05
publication date: 2025-03-05
starting page: 15
ending page: 21
doi: 10.48165/tjmitm.2024.15.03

A Multidimensional Approach to Blended Learning: Combining Adaptive Technologies, Family Support, and Psychological Literacy
type: item
description: This study investigated the development of a multi-tiered blended learning ecosystem in higher education that integrates adaptive technologies, family engagement, and psychological literacy development. By examining the interplay among these components, this study endeavors to enhance students’ digital innovation skills and improve their overall learning outcomes. The proposed model utilizes adaptive technologies to personalize learning pathways and foster individualized education. Simultaneously, family engagement is considered a crucial factor in reinforcing a supportive learning environment and bridging the gap between the domestic and academic settings. The incorporation of psychological literacy development aims to equip students with critical thinking, emotional regulation, and collaborative skills that are essential for navigating digital innovation. These findings contribute to the extant literature on blended learning frameworks, offering actionable insights into creating inclusive and adaptive education systems in the digital era.
subject: Articles
  topic: section
subject: blended learning
  topic: keywords
subject: adap tive technologies
  topic: keywords
subject: family engage ment
  topic: keywords
subject: psychological literacy
  topic: keywords
subject: digital innovation skills
  topic: keywords
subject: higher education
  topic: keywords
subject: learning outcomes
  topic: keywords
creator: Mukta Sharma
creator: Rajiv Verma
rights: Copyright (c) 2025 Trinity Journal of Management, IT & Media (TJMITM) https://creativecommons.org/licenses/by/4.0
date: 2025-03-05
publication date: 2025-03-05
starting page: 9
ending page: 14
doi: 10.48165/tjmitm.2024.15.02

Empowering the Future Workforce: Transitioning Higher Education To wards Society 5.0
type: item
description: Society 5.0, and Education 5.0, provide innovative solutions to modern societal challenges by integrating technology with human-centric approaches, envisioning a future in which AI, IoT, and big data enhance well-being. Education 5.0 adapts to the evolving job market driven by Industry 4.0, focusing on personalized learning. This article investigates the relationship between Society 5.0, and Education 5.0, emphasizing the importance of collaboration between educational institutions and industries to develop a workforce capable of navigating a technology-driven world, fostering innovation, inclusivity, and sustainability. The impact of globalization and technological advancement on education within Society 5.0 is significant. This study examines how Higher Education 5.0 (HE5.0) prepares the future workforce by emphasizing digital literacy, interdisciplinary learning, ethical reasoning, and industry collaboration. Utilizing a mixed-methods approach, this research explores the intersection of gender and socioeconomic background in acquiring digital skills, compares global HE5.0 implementation, and provides policy recommendations. The findings reveal disparities based on gender and socioeconomic status, but also that HE5.0, enhances digital skills and soft competencies. Recommendations are offered to universities, policymakers, and industries to create inclusive industry-aligned curricula. Future research should include long-term studies of HE5.0 effects and policy-driven digital inclusion.
subject: Articles
  topic: section
subject: Higher Education 5.0 (HE5.0)
  topic: keywords
subject: Society 5.0
  topic: keywords
subject: digital literacy
  topic: keywords
subject: interdisciplinary learn ing
  topic: keywords
subject: ethical reasoning
  topic: keywords
subject: industry collaboration
  topic: keywords
subject: future workforce
  topic: keywords
subject: digital skills acquisition
  topic: keywords
subject: gender intersectionality
  topic: keywords
subject: socioeconomic background
  topic: keywords
subject: global education comparison
  topic: keywords
subject: inclusive curricu la
  topic: keywords
subject: industry-aligned education
  topic: keywords
subject: digital inclusion
  topic: keywords
subject: education policy
  topic: keywords
creator: Ashutosh Agarwal
creator: Mukta Sharma
creator: Rajiv Verma
rights: Copyright (c) 2025 Trinity Journal of Management, IT & Media (TJMITM) https://creativecommons.org/licenses/by/4.0
date: 2025-03-05
publication date: 2025-03-05
starting page: 1
ending page: 8
doi: 10.48165/tjmitm.2024.15.01

A Study on Measuring Impact of Users Satisfaction on Us ERS Loyalty of India Post Payment Bank
type: item
description: Loyalty towards an organization determines its growth and furthers the possibilities of being a successful organization. Banking services are entirely dependent on the user’s satisfaction and user loyalty. The purpose of this research is to measure the impact of user’s satisfaction on user’s loyalty of India Post Payment Bank. The technique used for the current study is structural equation model using SMART PLS. According to the study’s findings, customer satisfaction appears to have a favourable, considerable influence on customer loyalty.
subject: Review Article
  topic: section
subject: User satisfaction
  topic: keywords
subject: User loyalty
  topic: keywords
subject: Payment banks
  topic: keywords
subject: IPPB
  topic: keywords
creator: Pooja Barad
creator: Kanchan Dutt
rights: Copyright (c) 2024 Trinity Journal of Management, IT & Media (TJMITM) https://creativecommons.org/licenses/by/4.0
date: 2024-01-30
publication date: 2024-01-30
starting page: 82
ending page: 86
doi: 10.48165/

Broadcast Media Credibility in the Age of Fake News: A Study of National Hindi TV News Channels
type: item
description: This research explores credibility and user perception of national Hindi television news channels of India. Previous studies indicate that media use and its credibility are positively co-related. Some studies also suggest that Hindi news channels sensationalise its content for the sake of TRPs. This research includes quantitative and qualitative approach to find the message creator and its receiver’s perspective about the credibility of national Hindi television news channels. This study’s research hypothesis is that users’ perceived credibility of a Hindi television news channel depends on their awareness of fake news and echo-chamber effect. The study finds that echo-chamber effect is directly affecting the perceived credibility of Hindi news channel but if debunked fake news is broadcasted from user’s favourite Hindi news channel, their awareness of fake news is not affecting their perceived credibility. To know the user’s perspective, a survey on randomly selected audience of Delhi-NCR is conducted. For qualitative analysis, in depth interview of senior television editors have been done. This study concludes that Hindi news channel’s journalism is highly dependent on TRP driven revenue generation, which is pushing it to popularity driven, instead of credibility driven journalism. This study has related content analysis of fact-check outlets with the credibility of Hindi news channels. Results show that Hindi news channels’ fake stories are debunked by these fact check outlets, but still Hindi news channels don’t care about their story being debunked. Senior TV editors are also accepting this fact, which is a serious concern for the fourth pillar of our democracy.
subject: Review Article
  topic: section
subject: Fake news
  topic: keywords
subject: Media Credibility
  topic: keywords
subject: Broadcast Media
  topic: keywords
subject: Television News
  topic: keywords
subject: Hindi News Channel
  topic: keywords
subject: Misinformation
  topic: keywords
subject: Disinformation
  topic: keywords
subject: Propaganda
  topic: keywords
creator: Nadim Akhter
rights: Copyright (c) 2024 Trinity Journal of Management, IT & Media (TJMITM) https://creativecommons.org/licenses/by/4.0
date: 2023-06-25
publication date: 2023-06-25
starting page: 67
ending page: 81
doi: 10.48165/tjmitm.2024.1409

PaLean Manufacturing; A Sustainable Manufacturing Technique to help Indian Textile & Apparel Industry achieve Circular Economy and Aatmanirbharta.
type: item
description: This study aims to examine the potential of adopting circular economy principles in the Indian Fashion and Textile industry and its feasibility through the adoption of lean manufacturing practices, with the objective of achieving an “Atmanirbhar Bharat” goal. The research utilizes a mixed-method approach, incorporating discussions on the need of circularity and the potential way a head to achieve it through Lean Manufacturing Technique and case discussion. The study investigates the potential correlation between lean manufacturing, which emphasizes waste reduction and operational efficiency in manufacturing processes, and the circular economy concept,which revolves around minimizing waste, reducing resource consumption,and promoting reuse and recycling. Circular economy strives to establish a closed-loop system,instead of the existing Linear Economic System. Through Lean Systems, the materials and products are utilized for as long as possible, aiming to eliminate wastage. The Textile & Apparel industry ranks as the second most polluting sector globally, contributing to environmental degradation, social injustice, and economic instability.
subject: Review Article
  topic: section
subject: Atmanirbhar Bharat
  topic: keywords
subject: Circular Economy
  topic: keywords
subject: Indian Textile & Apparel Industry
  topic: keywords
subject: Lean Manufacturing
  topic: keywords
subject: Sustainability
  topic: keywords
creator: B C Anant
creator: Neha Arora
creator: Md Kalimuddin Ansari
rights: Copyright (c) 2024 Trinity Journal of Management, IT & Media (TJMITM) https://creativecommons.org/licenses/by/4.0
date: 2023-06-25
publication date: 2023-06-25
starting page: 61
ending page: 66
doi: 10.48165/tjmitm.2024.1408

Social Media- A Renewed Approach to Green Tourism by Millennials
type: item
description: This paper explores the utilization and significance of social media in advancing eco- friendly tourism among the Millennial demographic amidst the challenges posed by the global COVID-19 pandemic. Reviving green tourism during this period presents a notable challenge for the industry, prompting the implementation of various marketing strategies aimed at engaging Millennials in sustainable travel practices. Social media emerges as a pivotal tool in raising awareness and fostering green tourism among Millennials, demonstrating its effectiveness in driving positive outcomes for sustainable tourism initiatives. Thus, this paper offers insights into the crucial role played by social media in promoting eco friendly tourism among Millennials and facilitating informed decision-making for sustainable travel experiences.
subject: Articles
  topic: section
subject: Green Tourism
  topic: keywords
subject: Millennial
  topic: keywords
subject: Social Media
  topic: keywords
subject: Sustainability
  topic: keywords
subject: Nature
  topic: keywords
creator: Asif Javed
rights: Copyright (c) 2022 Trinity Journal of Management, IT & Media (TJMITM) https://creativecommons.org/licenses/by/4.0
date: 2023-06-25
publication date: 2023-06-25
starting page: 40
ending page: 44
doi: 10.48165/tjmitm.2023.1405

Crafting Luxury Experiences: Elevating Brand Value and Purchase Intentions Through Customer Relationship Management
type: item
description: In the competitive landscape of the luxury market, maintaining and enhancing brand value is paramount for sustainable success. This study explores the role of Customer Relationship Management (CRM) in bolstering brand value and influencing purchase intention within the luxury sector, with a focus on the Indian market. Through a comprehensive analysis of CRM practices and their impact on customer perceptions, preferences, and behaviors, this research sheds light on the intricate relationship between CRM, brand value, and purchase intention in the luxury industry. Utilizing both qualitative and quantitative methodologies, including surveys and regression analysis, the study examines how CRM strategies contribute to brand differentiation, customer satisfaction, and loyalty in the luxury segment. The findings underscore the significance of personalized customer interactions, social value, quality, and pricing strategies in shaping brand perceptions and driving purchase decisions. By elucidating the mechanisms through which CRM enhances brand value and purchase intention, this study provides valuable insights for luxury marketers and industry practitioners seeking to optimize their customer engagement strategies and cultivate enduring relationships with affluent consumers.
subject: Review Article
  topic: section
subject: Customer Relationship Management
  topic: keywords
subject: Luxury Brands
  topic: keywords
subject: Brand Value
  topic: keywords
subject: Purchase Intention
  topic: keywords
subject: Customer Engagement
  topic: keywords
subject: Indian Market
  topic: keywords
creator: Rajashree Sutar
rights: Copyright (c) 2022 Trinity Journal of Management, IT & Media (TJMITM) https://creativecommons.org/licenses/by/4.0
date: 2023-06-25
publication date: 2023-06-25
starting page: 45
ending page: 54
doi: 10.48165/tjmitm.2023.1406

The The Evolution of Artificial Intelligence: A Comprehensive Analysis
type: item
description: In order to facilitate problem-solving, the discipline of artificial intelligence integrates computer science and substantial datasets. Additionally, it includes the branches of artificial intelligence known as deep learning and machine learning, which are frequently mentioned together. These fields use AI algorithms to build expert systems that make predictions or categorise information based on incoming data. Making intelligent machines, particularly intelligent computer programmes, is a scientific and engineering endeavour. Although it is related to the related task of using computers to understand human intelligence, AI need not be limited to techniques that can be observed through biological means.
subject: Review Article
  topic: section
subject: Artificial Intelligence
  topic: keywords
subject: Decision making
  topic: keywords
subject: Machine Learning
  topic: keywords
subject: Problem solving algorithms
  topic: keywords
subject: Evolution of AI
  topic: keywords
creator: Siddharth Biswas
creator: Shubham Jha
creator: Deepika Kirti
rights: Copyright (c) 2024 Trinity Journal of Management, IT & Media (TJMITM) https://creativecommons.org/licenses/by/4.0
date: 2023-06-25
publication date: 2023-06-25
starting page: 55
ending page: 60
doi: 10.48165/tjmitm.2024.1407

Mgnrega and Poverty Alleviation in Rural West Bengal
type: item
description: Whether we discuss poverty from an economic or political standpoint, it has always been a significant concern. A developing nation is mostly assessed based on the programmes it implements to improve the lives of its citizens. One such nation is India, where the MGNREGA programme has been implemented as a significant effort to reduce poverty. Since the programme has been running for a while, we can assess its success based on how individuals have been influenced by it or how they have reacted to it. Given the size of India’s population (which is primarily subsistence-level, as evidenced by the epidemic), we chose to investigate the statistics for West Bengal, a state that is more prosperous. The programme has occasionally served as a cushion and, for some segments of the population, has served as a life support system. According to data, the Act has assisted in reducing poverty, but we must determine if it has also improved the lives and standards of the population or merely stopped their decline and created stagnation. This essay primarily examines whether West Bengal has seen any poverty reduction as a result of MGNREGA. Our perspective is based on data that has been made available to us by a number of sources. The findings supported the assertion that this initiative had helped to reduce poverty. For a country like India, there must be disparity if there is data, albeit it has decreased with time. It is up to the reader’s discretion whether they wish to accept our findings or carry out their own research to obtain a fuller picture.
subject: Articles
  topic: section
subject: Big data
  topic: keywords
subject: Smart city
  topic: keywords
creator: Ananya Mondal
creator: Cherry Murarka
creator: Garima Samraik
rights: Copyright (c) 2022 https://creativecommons.org/licenses/by/4.0
date: 2023-02-13
publication date: 2023-02-13
starting page: 24
ending page: 39
doi: 10.48165/tjmitm.2023.1404

Emergence of Big Data in Smart Cities: A Futuristic Approach
type: item
description: Living with technology and producing enormous amount of data is a common thing now. As digitization has become a vital part of routine life, data collection has resulted in the accumulation of huge amounts of data that can be used in various valuable application domains. Effective investigation and utilization of big data is a key factor for success in many business and service domains, including the smart city domain. This paper reviews the applications of big data to support smart cities. It further explores the future of the smart city and big data and acquaints us about challenges and benefits of incorporating big data applications for smart cities.
subject: Articles
  topic: section
subject: Big data
  topic: keywords
subject: Smart city
  topic: keywords
creator: Ritika Kapoor
creator: Mukta Sharma
rights: Copyright (c) 2022 https://creativecommons.org/licenses/by/4.0
date: 2023-02-13
publication date: 2023-02-13
starting page: 19
ending page: 23
doi: 10.48165/tjmitm.2023.1403

Mathematical Modelling in Cyber Security and Cyber Defense
type: item
description: Cybersecurity is a technical field and one that at its core, requires strong quantitative skills. This paper is all about how mathematics is used in cybersecurity. Most cybersecurity studies generally require basic mathematics concepts that are used in binary, cryptography, or some minimal programming tasks.This paper gives an introduction to a realistic problem of current cyberspace i.e. cyber-attacks and defense. Description of the objects used for cyber-attacks and tell the means of spreading them such as secondary memory, e-mail attachments, instant messages or malicious bots. Roll of mathematical modeling and simulation to solve the problem with an extensive literature review. A cyber defense architecture and possible elements of cyber defense model are also studied for finding the research gaps. After surveying a wide range of cyber security issues, I come to the conclusion that the field of cyber security gives rise to a rich set of new and exciting research opportunities for the mathematical and statistical techniques.
subject: Articles
  topic: section
subject: Cybersecurity
  topic: keywords
subject: Cryptographic methods
  topic: keywords
subject: Data and information security
  topic: keywords
subject: mathematical modeling
  topic: keywords
subject: Network security
  topic: keywords
subject: Privacy and anonymity
  topic: keywords
subject: Software safety
  topic: keywords
subject: System security
  topic: keywords
creator: Aparna Chaturvedi
rights: Copyright (c) 2022 https://creativecommons.org/licenses/by/4.0
date: 2023-02-13
publication date: 2023-02-13
starting page: 9
ending page: 18
doi: 10.48165/tjmitm.2023.1402

A Study Of Supply Chain Management Using Genetic Algorithm In Inventory Optimization For Warehouse
type: item
description: In this paper we study a new dimension on warehouse with Artificial bee colony algorithm using genetic algorithm processes in Six Stages - 11 Member Supply Chain in inventory optimization to describe the certain and uncertain market demand which is based on supply reliability and to develop more realistic and more flexible models. The proposed study has a great potential to solve various practical tribulations related to the warehouse using genetic algorithm processes in Six Stages - 11 Member Supply Chain in inventory optimization. It provides a general review for the application of soft computing techniques like genetic algorithms for the improvement of effectiveness and efficiency for various aspect of warehouse with Artificial bee colony algorithm using genetic algorithm.
subject: Articles
  topic: section
subject: Inventory Optimization
  topic: keywords
subject: Supply Chain
  topic: keywords
subject: Warehouse
  topic: keywords
subject: Artificial bee colony algorithm
  topic: keywords
subject: Genetic Algorithm
  topic: keywords
creator: Diwaker Sharma
rights: Copyright (c) 2022 https://creativecommons.org/licenses/by/4.0
date: 2020-12-10
publication date: 2020-12-10
starting page: 48
ending page: 55
doi: 10.48165/tjmitm.2020.1008

Some Concepts Of Green Supply Chain Management Using Particle Swarm Optimization Algorithm
type: item
description: Green Supply Chain management for green warehouse with environmental concerns a technique based on Particle Swarm Optimization algorithm to optimize inventory in the whole green supply chain. We focus on to specifically determine the dynamic nature of the excess stock level and shortage level required for inventory optimization in the green supply chain such that the total Green Supply Chain management for green warehouse with environmental concerns cost is minimized. The complexity of the problem increases when more products and multiple agents are involved in Green Supply Chain management for green warehouse with environmental concerns process that has been resolved in this work. Here, we are proposing an optimization methodology that utilizes the Particle Swarm Optimization algorithm, one of the best optimization algorithms, to overcome the impasse in maintaining the optimal stock levels at each member of the Green Supply Chain management for green warehouse with environmental concerns. We apply our method on four member of Green Supply Chain management for warehouse studied model for optimization.
subject: Articles
  topic: section
subject: Green warehouse
  topic: keywords
subject: Green Supply Chain
  topic: keywords
subject: Two-Green Agents
  topic: keywords
subject: Environmental collaboration
  topic: keywords
subject: Particle Swarm Optimization algorithm
  topic: keywords
creator: Diwaker Sharma
rights: Copyright (c) 2022 https://creativecommons.org/licenses/by/4.0
date: 2020-12-10
publication date: 2020-12-10
starting page: 41
ending page: 47
doi: 10.48165/tjmitm.2020.1007

Use of Blockchain in Crypto-Currency to secure cloud forensic trails
type: item
description: European Union (EU) law i.e. GDPR, which came into existence on May 25th 2018 that produces difficult challenges to most of the cloud users. Distributed network operators are capable to reveal more observation comparison to the cloud-based users. Many cloud customers can be absolutely now no longer capable of exhibit compliance with the current regulation, therefore revealing themselves to doubtlessly big fines following to May 25th. As we know the usage of a crypto-currency is turning into a universal fact, obtaing greater interest from mass media, commercial initiative entrepreneurs, monetary plus administration establishments. We spotlight to the functioning hazard as well as the marketplace hazard linked to crypto moneys. We review the literature findings on the crypto currencies to demonstration the part of crypto money as an article of trade, exchange or, a hypothetical venture in making divergence philosophy of portfolio. As we know assaults on cryptocurrencies even getting mileage therefore the practice of such expertise up to which level might render businesses consuming this expertise for the fulfilment of GDPR. To forte of this technique, we study Blockchain i.e. distributed ledger expertise to address the cloud forensic hassle. This paper focuses on the good points and bad points of the (blockchain-bitcoin) technique, in search of to discover weaknesses and capacity advantages presented against the further useful prices/potential resource concerned, also could be considered as making safe cloud forensic hassles.
subject: Articles
  topic: section
subject: Cloud
  topic: keywords
subject: issue of forensic
  topic: keywords
subject: General Data Protection Regulation
  topic: keywords
subject: blockchain
  topic: keywords
subject: crypto-currency
  topic: keywords
subject: bitcoin technology
  topic: keywords
creator: Santosh Kumar Singh
creator: Vikas Rao Vadi
rights: Copyright (c) 2022 https://creativecommons.org/licenses/by/4.0
date: 2022-11-15
publication date: 2022-11-15
starting page: 1
ending page: 8
doi: 10.48165/tjmitm.2023.1401

Issues & Challenges Faced While Using Digital Payment Method: Survey of ATM/Debit Card Users
type: item
description: Today use of ATM/Debit Card even in developing countries has become a common scenario. People use it to shop, pay bills and for online transactions etc. But with increase in number of Debit Card users, the various issues & challenges have also been on rise. The objective of the proposed paper is to study the extent of various issues & challenges faced by ATM/Debit card users while using various services provided by different banks operating in four administrative division of Haryana (Gurgaon, Rohtak, Hisar & Ambala) and Delhi. To achieve the objective of the study primary data was collected through a structured questionnaire from the respondents using ATM/Debit card Services (public, private and foreign banks). In total 750 respondents were studied by using a convenience sampling method. To analyze the collected data SPSS version 19 was used. The various statistical techniques i.e. frequency distribution, percentages, mean, and standard deviation were used for analysis. To test the null hypothesis parametric test such as t-test and ANOVA were used. The major findings of the study reflected that “Fast cash withdrawals”, “View account balance and mini statements”, “Pay your utility bills” and “Railway/air ticket/other ticket bookings” are major transactions frequently used by the ATM/Debit card users, while users frequently faced issues/ problems i.e. “Machine out of order”, “Maximum cash withdrawal is limit fixed”, “Machine out of cash” and ‘Debit cards get blocked’ up to a large extent. Further demographic variables showed significant relation with various issues & challenges faced by ATM/Debit card users. The study provides meaningful direction to bank management and decision maker to minimize the frequency of occurrence of the various problems/issues & challenges while using ATM/Debit card services for higher customer satisfaction.
subject: Articles
  topic: section
subject: ATM
  topic: keywords
subject: Online
  topic: keywords
subject: Issues
  topic: keywords
subject: Challenges
  topic: keywords
creator: Deepak Kumar
creator: Sunita Bishnoi
rights: Copyright (c) 2022 https://creativecommons.org/licenses/by/4.0
date: 2021-08-20
publication date: 2021-08-20
starting page: 1
ending page: 10
doi: 10.48165/acspublisher.tjmitm.2022.27

Artificial Intelligence in Driving Cars – A Review Paper
type: item
description: The fundamental plan behind the project is to develop an automatic automotive that may sense its setting and move while not human input. This paper proposes automotive automation, that is accomplished by recognizing the road, signals, obstacles, stop signs, responding and creating decisions, like ever-changing the course of the vehicle, stopping red signals, stopping signs, and moving on inexperienced signals mistreatment Neural Network. Self-driving automotive processes input, tracks a track and sends directions to the actuators that management acceleration, braking, and steering. The software tracks traffic by means that of hard-coded rules, preventive algorithms, prognosticative modeling, and “smart” discrimination on objects, serving to the computer code to follow rules on transport
subject: Articles
  topic: section
subject: Self-driving
  topic: keywords
subject: Neural Network
  topic: keywords
subject: Actuators
  topic: keywords
subject: predictive modeling
  topic: keywords
subject: preventive algorithms
  topic: keywords
subject: smart discrimination
  topic: keywords
creator: Aniket
creator: Darshika
creator: Neha Aggarwal
rights: Copyright (c) 2022 Trinity Journal of Management, IT & Media (TJMITM) https://creativecommons.org/licenses/by/4.0
date: 2022-07-25
publication date: 2022-07-25
starting page: 39
ending page: 44
doi: 10.48165/acspublisher.tjmitm.2022.15

The Effects of Iot- New Features on Security and Privacy
type: item
description: IoT technology is drawing a very important communication line between individuals. It’s providing how of effective communication. Additionally to the current, it’s conjointly creating people’s life higher by providing how for good home systems, good agriculture systems and even additional good systems that folks want. The maximum amount as this technology is sweet as attackers attempt to exploit it during a unhealthy thanks to attack the IoT systems and build edges of innocent sensitive knowledge and data. This makes it necessary to develop ways and techniques that might defend IoT systems. That successively defend people’s sensitive info. Security and privacy of IoT systems became a challenge and a very important a part of IoT systems. Security and privacy problems take issue in their danger level. Some attacks are additional dangerous than different attacks. Also, attacks take issue in their supply some attacks are internal and different attacks are external. Attacks may be completely different however their negative have an effect on is that the same and vary within the dangerous level. This paper explains about the privacy and security, threats, attack etc.
subject: Articles
  topic: section
subject: Internet of things (IOT)
  topic: keywords
subject: IOT features
  topic: keywords
subject: privacy and security
  topic: keywords
creator: Amrita
creator: Neha Aggarwal
creator: Sourav
rights: Copyright (c) 2022 Trinity Journal of Management, IT & Media (TJMITM) https://creativecommons.org/licenses/by/4.0
date: 2022-07-25
publication date: 2022-07-25
starting page: 179
ending page: 183
doi: 10.48165/acspublisher.tjmitm.2022.14

Artificial Intelligence: A Glance on Voice Recognition Techniques
type: item
description: Artificial intelligence is the study of intelligent behaviour. “It is the science where we build intelligent machines”-Wagner. By this he meant that the main aim is to programme these intelligent machines like computers to analyse and understand the human behaviour. Many people thought that intelligence of the human can be grasped by writing several programs and some other researchers thought that many fundamentals should be needed to achieve the desired task. Using the computer, we can execute or simulate any kind of the work we do. So computers are the right machines where the artificial intelligence can be developed. Some researchers developed other computing machines expecting that they will perform better than the computer in many other ways. Many billions of dollars spent on inventing the new machines that were faster than the computer simulating the programmes. But the computers must be very fast as much as the programme. While you are going to know about artificial intelligence, questions like What is intelligence? How can u measure intelligent? Become pretty meaningful. Here the intelligent agent is the programme itself which analyse its environment. Human minds and modern digital computers are similar to each other like symbolic information processing systems. Both take the symbolic information as the input, manipulate it according to some set of rules and then they will solve the problems. Artificial intelligent researchers set some algorithms to identify the intelligent human behaviour so that they can reproduce the same behaviour automatically. This behaviour can be observed from the human behaviour in the medical diagnosis, chess, any game playing, language processing etc. An important feature of AI is Voice Recognition. Voice recognition is a technology used to recognize a particular voice. Voice signals form the basis for the speaker identification. We can use voice targeting in many application areas such as phone banking, phone shopping, database a…
subject: Articles
  topic: section
subject: Artificial Intelligence
  topic: keywords
subject: intelligent
  topic: keywords
subject: speech recognition
  topic: keywords
subject: modelling
  topic: keywords
subject: speech processing
  topic: keywords
creator: Charanpreet Kaur
creator: Ritinder Kaur
rights: Copyright (c) 2022 Trinity Journal of Management, IT & Media (TJMITM) https://creativecommons.org/licenses/by/4.0
date: 2022-07-25
publication date: 2022-07-25
starting page: 190
ending page: 193
doi: 10.48165/acspublisher.tjmitm.2022.13

Study on Decentralized Internet
type: item
description: When a node or user is trying to communicate on the internet with other user or a user which is using a service or tool without involving any third party .i.e. which controls your data and involving the usage of the concepts like peer-to peer network, distributed web technologies, protocols and applications to make the internet more open and accessible is called Decentralized Internet. It directly contrasts with the centralized internet, the de facto internet of today, which is mainly controlled by a few large tech companies. These tech giants wield an enormous amount of power, acting as gatekeepers by determining and enforcing policies for their users. The research paper explains about Centralized Internet, Decentralized Internet and its protocols, Applications, Uses, and Difference between Centralized Internet & Decentralized Internet and Security Protocols Used in Decentralized Internet.
subject: Articles
  topic: section
subject: Network
  topic: keywords
subject: Protocols
  topic: keywords
subject: Decentralized
  topic: keywords
subject: Centralized
  topic: keywords
subject: Internet
  topic: keywords
subject: Websites
  topic: keywords
subject: Servers
  topic: keywords
creator: Amandeep Singh Arora
creator: Barkha Bahl
creator: Pooja Yadav
rights: Copyright (c) 2022 Trinity Journal of Management, IT & Media (TJMITM) https://creativecommons.org/licenses/by/4.0
date: 2022-07-25
publication date: 2022-07-25
starting page: 63
ending page: 72
doi: 10.48165/acspublisher.tjmitm.2022.12

Over The Top Services - A Review Paper
type: item
description: OTT (over-the-top video streaming) services have revolutionized the way which consumers watch television. Understanding how video-on-demand (VoD) technology progresses and what consequences might be projected from the continued use of VoD is becoming more important for an information system’s long-term viability. The study is primarily concerned with whether or not current SVOD subscribers want to maintain using the service in the long run. Subscription video on demand (SVOD) is an over-the-the-top (OTT) service where users may access media content via a variety of innovative delivery methods made possible by advances in information and communication technology (ICT). An investigation into OTT services and video on demand (VoD), the OTT and VoD market in India, and the impact of covid-19 on OTT platforms are discussed in the study. User retention in Information Systems relies heavily on their ability to stay engaged with a product or service over time. Service providers and content creators alike are reaping the benefits of the growing popularity of over-the-top (OTT) streaming services.
subject: Articles
  topic: section
subject: ITC
  topic: keywords
subject: OTT Platforms
  topic: keywords
subject: Video on Demand
  topic: keywords
subject: subscription-based video on demand
  topic: keywords
subject: Subscription intentions
  topic: keywords
subject: behavioral intentions
  topic: keywords
creator: Amarpreet Kaur
creator: Inderpreet Kaur
rights: Copyright (c) 2022 Trinity Journal of Management, IT & Media (TJMITM) https://creativecommons.org/licenses/by/4.0
date: 2022-07-25
publication date: 2022-07-25
starting page: 82
ending page: 92
doi: 10.48165/acspublisher.tjmitm.2022.11

Message from Guest of Honor
type: item
description: It gives me great pleasure to know that Trinity Institute of Professional Studies (TIPS), Dwarka is organizing TIPSCON2022, 11th National Conference on Resilience & Reinvention: A path for change in Management, IT, Media and Law on 22-Jul-22. It is really worth noting that this is being attended by Academicians, Research Scholars, Students and Corporate Executives - all of whom can not only benefit from this conference but also contribute by proper involvement in this inevitable change in future too. We are all witness to the speed of change when it is inevitable, by the effect COVID had on our lives. The change got initiated within a couple of days and the leadership / management skills were put on a test never seen before. Business models changed overnight and within a short span of time, leadership of all organizations were working frantically on both soft and hard factors - keeping relationship with customers healthy as well as motivating employees and at the same time establishing processes, which were never tried before. In this crisis situation, IT played an important role and robust systems were put in place re-inventing at lightening speeds. Virtual offices with appropriate automation, security, on cloud and network were setup overnight and physical meetings turned to virtual meetings almost on an immediate basis. This re-invention, though initiated by the onset of COVID, found its way quickly into various aspects of life and paved the path for implementation even on the domestic front with families connecting like never before. Along with the set-up on these virtual offices, focus has also been given to real time backup, disaster recovery, stronger network connectivity, remote error resolutions and risk management. With changes and disruptions taking place across all industries, the media and entertainment is no exception and is being challenged by newer models coming up. The mainstream media like News Houses are being challenged by News available on platf…
subject: Messages
  topic: section
creator: Akshay Bhargava
rights: Copyright (c) 2022 Trinity Journal of Management, IT & Media (TJMITM) https://creativecommons.org/licenses/by/4.0
date: 2022-07-23
publication date: 2022-07-23

Message from Registrar
type: item
description: I am delighted to learn that Trinity Institute of Profcssional Studies is organizing its 11th national conference TIPSCON in online mode , on the theme of '' Resilience & Reinvention : A Path For Change in Management , IT,Media and Low''As the working dynamics are quickly evolving ,with many organisations trying to navigate through unfolding business complexities, focus has been shifted to how will we bounce back from how will this affect us.Digital transformation has occurred almost on the fly in recent times.To be resilient and prepare for a new way of opreating,change has had to come quickly and effectively in almost all the fields of the industry .
subject: Messages
  topic: section
creator: Manoj Kumar
rights: Copyright (c) 2022 Trinity Journal of Management, IT & Media (TJMITM) https://creativecommons.org/licenses/by/4.0
date: 2022-07-22
publication date: 2022-07-22

Message from Principal
type: item
description: We are delighted to be part of TIPSCON 2022 11th National Conference organized by Trinity Institute of Professional Studies on the theme “Resilience & Reinvention a path for changing in the. Management, IT , Media & Law” .In contemporary times where national as well as international environment is too dynamic and vulnerable, law becomes an instrumental remedial tool to provide direction and sustainability to us. Thus, it becomes a foremost responsibility of legal professionals to highlight and work on the various dimensions of emerging trends in legal education. With growing advancement in Information and communication technologies, usage of Artificial Intelligence & applications the nuisances associated with it are also increasing therefore it becomes vitality to protect and safeguard the cyberspace & educate people about cyber security and laws. At the same time it is also important to deal with the development of new methodologies and scientific tools for purpose of investigation in Legal Education. Recognizing the role and leadership of legal community in this dynamism . This conference adds more significance to the fact and affirms the same. I am confident that the deliberations during the conference will be beneficial to all the participants and it would provide them a platform for sharing knowledge about the recent trends and advances in these domains.
subject: Messages
  topic: section
creator: Shashi Bala
rights: Copyright (c) 2022 Trinity Journal of Management, IT & Media (TJMITM) https://creativecommons.org/licenses/by/4.0
date: 2022-07-22
publication date: 2022-07-22