KUMAR GOYAL, Anil; SUFI, Tahir; KRISHNA CHAUDHARY, Hare. EXPLORING MOTIVATIONAL FACTORS BEHIND ALCOHOL CONSUMPTION:  APPROACH TO TAILORED MARKETING. PALASH A JOURNAL OF HOSPITALITY AND TOURISM SERVICE MANAGMENT, [S. l.], v. 1, n. 1, p. 1–21, 2025. DOI: 10.48165/palash_IHMRanchi.2025.1.1.01. Disponível em: https://www.acspublisher.com/journals/index.php/pjhtsm/article/view/22686. Acesso em: 18 jul. 2026.