“Communication Influences Among Gen Z Students Enrolled in B.Sc. Hospitality Programs: Implications for Marketing Strategies in NCHMCT-Affiliated Institutes ”. (PJHAS) PUSA Journal of Hospitality and Applied Sciences, vol. 12, no. 1, Apr. 2026, pp. 53-60, https://doi.org/10.48165/pjhas.2026.12.1.6.