Communication Influences among Gen Z Students Enrolled in B.Sc. Hospitality Programs: Implications for Marketing Strategies in NCHMCT-Affiliated Institutes . (PJHAS) PUSA Journal of Hospitality and Applied Sciences, [S. l.], v. 12, n. 1, p. 53–60, 2026. DOI: 10.48165/pjhas.2026.12.1.6. Disponível em: https://www.acspublisher.com/journals/index.php/pjhas/article/view/24247. Acesso em: 18 jul. 2026.