IITM JOURNAL OF BUSINESS STUDIES (JBS)
type: channel
description: The Institute of Innovation In Technology and Management brings out "IITM Journal of Business Studies (JBS) an internationally indexed annual journal of business management". All the academic fraternity are requested to submit research papers; book reviews, summarized, completed or ongoing empirical work, theoretical inquiries, review papers, case studies and shorter research notes
publisher: ACS Publisher
language: en
publication name: IITM JOURNAL OF BUSINESS STUDIES (JBS)
issn: 2393-9451
items: CRISIS-DRIVEN DIGITAL TRANSFORMATION: A MULTIVARIATE ANALYSIS OF OTT PLATFORM ADOPTION AND CONSUMER BEHAVIOR IN INDIA DURING COVID-19
items: THE RISE OF DIGITAL PAYMENTS: IMPLICATIONS FOR CONSUMER BEHAVIOR AND SPENDING HABITS
items: ROLE OF EMPLOYEES IN IMPLEMENTATION OF NEW TECHNOLOGY-BASED HUMAN RESOURCE INFORMATION SYSTEM USED BY LARGE-SCALE MANUFACTURING ORGANIZATIONS IN SOUTH EAST RAJASTHAN
items: BALANCING CASTE AND ECONOMIC RESERVATIONS: A CRITICAL ANALYSIS OF INDIA’S POLICY SHIFTS
items: WHEN THE FOX GUARDS THE HENHOUSE: DARK TRIAD TRAITS AS DRIVERS OF INCIVILITY AND BROKEN KNOWLEDGE PATHS
items: TRANSFORMATIONAL ROLE OF LEADERS IN THE CONTEMPORARY WORLD: AN EXAMINATION OF CHANAKYA’S THEORY
items: ANCIENT WISDOM FOR MODERN FINANCE: INTEGRATING INDIAN KNOWLEDGE SYSTEMS IN OIL INDUSTRY DECISION-MAKING
items: INDIAN KNOWLEDGE SYSTEM AND SUSTAINABILITY: ROOTING MODERN SOLUTIONS IN TRADITIONAL WISDOM
items: EXPLORING GEN Z PERSPECTIVE FOR SPIRITUALITY
items: FRANCHISING IN ORGANIZED RETAIL IN HARYANA: ISSUES AND OPPORTUNITIES
items: EDTECH PLATFORMS, E-LEARNING AND ENTREPRENEURSHIP IN INDIA: AN EMPIRICAL STUDY ON STUDENT ENGAGEMENT IN THE DIGITAL AGE
items: IMPACT OF FINANCIAL LITERACY ON INVESTMENT BEHAVIOR OF YOUNG INVESTORS IN INDIA: AN EMPIRICAL STUDY
items: CORPORATE SOCIAL RESPONSIBILITY AND OWNERSHIP STRUCTURE: ANALYSING THE IMPACT OF MANDATORY CSR
items: DEMOGRAPHIC DYNAMICS OF FINTECH ADOPTION: EXPLORING PATTERNS AND PREFERENCES IN AN EMERGING ECONOMY
items: MACHINE LEARNING APPLICATIONS IN AGRICULTURE 4.0 –A RENAISSANCE IN THE FIELD OF AGRICULTURE, IMPACT ON THE PRECISION AGRICULTURE AND REVOLUTION IN CROP MANAGEMENT
items: MODELLING THE FACTORS AFFECTING CUSTOMERS’ INTENTION TO USE ARTIFICIAL INTELLIGENCE POWERED CHATBOT SERVICES IN BANKS
items: INFLATIONARY DYNAMICS AND CAUSAL NEXUS OF BUDGETARY GAPS AND MONETARY EXPANSIONS: A TIME SERIES ANALYSIS WITH ARDL MODELLING FOR BANGLADESH
items: IMPACT OF IND AS ADOPTION ON THE FINANCIAL PERFORMANCE OF INDIAN COMPANIES
items: GREEN ADOPTION AND ORGANIZATION PERFORMANCE: ASSESSING THE EFFECT OF ENVIRONMENTAL PROACTIVITY
items: PRESENCE OF GLASS CEILING IN HIGHER EDUCATIONAL INSTITUTIONS: A ROADBLOCK FOR SUSTAINABLE DEVELOPMENT
items: IMPACT OF CORPORATE GOVERNANCE ON PERFORMANCE OF BANKS IN INDIA
items: ANALYSIS OF RETAILER’S BEHAVIOURAL INTENTION TO USE MOBILE PAYMENT: USING THE UTAUT (UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY) MODEL
items: ESG INTEGRATION AND FINANCIAL OUTCOMES IN EMERGING MARKETS: A PANEL DATA ANALYSIS
items: DIGITAL TRANSFORMATION OF ONLINE LEARNING TOOLS ADOPTED BY HIGHER EDUCATION INSTITUTIONS IN HARYANA DURING THE PANDEMIC
items: ANALYSIS ON CIRCULAR ECONOMY AND TECHNOLOGY INNOVATION TOWARDS SUSTAINABILITY IN THE MANUFACTURING SECTOR: A BIBLIOMETRIC ANALYSIS
items: MAJORITY ACQUISITIONS VS MINORITY ACQUISITIONS: A PRE- AND POST ACQUISITION FINANCIAL ANALYSIS OF INDIAN PHARMACEUTICAL COMPANIES
items: JOB DEMANDS OF POLICE PERSONNEL: IDENTIFYING THEMES AND RESEARCH CLUSTERS FROM BIBLIOMETRIC ANALYSIS
items: DETERMINANTS OF EXAMINING BEHAVIORAL ASPECTS OF USING EMERGING TECHNOLOGY IN ONLINE FOOD DELIVERY APPS. AN EXTENDED TECHNOLOGY ACCEPTANCE MODEL APPROACH
items: CHATGPT’S POTENTIAL IN ACADEMIA AND BEYOND: AN EMPIRICAL EXAMINATION
items: Business Process Management 1: Introduction, Methods, and Information Systems (Second Edition)

CRISIS-DRIVEN DIGITAL TRANSFORMATION: A MULTIVARIATE ANALYSIS OF OTT PLATFORM ADOPTION AND CONSUMER BEHAVIOR IN INDIA DURING COVID-19
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description: This study investigates the transformative impact of the COVID-19 pandemic on Over The-Top (OTT) platform adoption and consumer behaviour in India, focusing on the migration from traditional entertainment media to digital streaming services during crisis conditions. A cross-sectional survey was conducted among 400 Indian consumers aged 18–35 years using stratified sampling across major cities. Data were collected via an online structured questionnaire and analysed using SPSS 29.0 and AMOS, employing descriptive statistics, chi-square tests, correlation analysis, multiple and hierarchical regressions, and structural equation modelling (SEM) to test the proposed relationships. Results indicate a substantial increase in OTT subscriptions during COVID-19, with significant behavioural substitution away from theatres (−74.7%) and increased weekly OTT viewing (+131%). Perceived usefulness, ease of use, and entertainment gratifications significantly predicted behavioural intention, while lockdown duration and income acted as strong contextual moderators (final model R² = 0.69). Findings show that crisis exposure significantly amplified technology acceptance and gratification-driven motives, accelerating OTT adoption. The study extends existing Technology Acceptance and Uses & Gratifications frameworks by examining their joint applicability in a crisis-driven context, providing multivariate empirical validation of OTT adoption in emergent market settings. The study offers managerial insights for segmentation, localization, and post-crisis retention strategies.
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creator: Gulam Mustafa
rights: Copyright (c) 2026
date: 2026-04-04
publication date: 2026-04-04
starting page: 61
ending page: 86

THE RISE OF DIGITAL PAYMENTS: IMPLICATIONS FOR CONSUMER BEHAVIOR AND SPENDING HABITS
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description: The proliferation of digital payment systems has markedly reshaped consumer spending habits, influencing purchasing behavior, budgeting strategies, and overall financial planning. Driven by advancements in smartphones, internet connectivity, and fintech innovations, digital transactions— through platforms such as mobile wallets, UPI, debit/credit cards, and internet banking—are increasingly replacing traditional cash-based methods in daily life. This study investigates the impact of digital payments on consumer spending by analyzing behavioral shifts associated with the adoption of these technologies. Based on a structured survey of over 192 participants from varied demographic and economic backgrounds, the research examines patterns in digitalpayment usage, types of expenditures, perceived ease of use, and the psychological effects of cashless transactions. Employing statistical techniques, including the chi- square test, the study explores correlations between digital payment adoption and consumer expenditure trends, such as increased spending, impulsive purchases, and improved financial management through enhanced tracking and budgeting features. It also addresses user preferences and concerns regarding digital platforms, focusing on security, trust, convenience, and the role of incentives like cashbacks and promotional offers.
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creator: Sushma Malik
creator: Anamika Rana
rights: Copyright (c) 2026
date: 2026-04-04
publication date: 2026-04-04
starting page: 36
ending page: 60

ROLE OF EMPLOYEES IN IMPLEMENTATION OF NEW TECHNOLOGY-BASED HUMAN RESOURCE INFORMATION SYSTEM USED BY LARGE-SCALE MANUFACTURING ORGANIZATIONS IN SOUTH EAST RAJASTHAN
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description: This study examines the role of various employee attributes in the effective utilization of Human Resource Information Systems (HRIS) within large-scale manufacturing organizations in South-East Rajasthan. Data were collected from a sample of 620 employees across eight major manufacturing companies using a simple random sampling technique. These organizations—including CFCL, DCM, JK Cement, Mangalam Cement, ACC, Shriram Rayons, Wonder Cement, and Sangam India Ltd.—utilize diverse HRIS software systems such as SAP HANA, SAP, SAP Accent, Darwin Box, and PeopleStrong. The findings, derived through analysis of variance (ANOVA) and post hoc statistical testing, reveal significant differences in employee perceptions and self-efficacy toward HRIS across organizations. Key factors influencing HRIS effectiveness were identified as employee engagement, organizational training support, and the level of digital readiness. Notably, organizations such as Shriram Rayons demonstrated higher employee self-efficacy and more effective HRIS utilization, whereas companies such as CFCL exhibited relatively lower engagement. The study concludes that employees play a pivotal and strategic role in the successful implementation and adoption of HRIS. Their active involvement, confidence, and access to appropriate training significantly influence the system’s efficiency and integration. These insights emphasize the necessity for organizations to invest in continuous capacity building initiatives, inclusive implementation practices, and employee-centered strategies to enhance the overall effectiveness of HRIS in human resource operations.
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creator: Shweta Chaturvedi
creator: Amit Singh Rathore
rights: Copyright (c) 2026
date: 2026-04-04
publication date: 2026-04-04
starting page: 30
ending page: 35

BALANCING CASTE AND ECONOMIC RESERVATIONS: A CRITICAL ANALYSIS OF INDIA’S POLICY SHIFTS
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description: This study explores the evolution and impact of affirmative policy in India, particularly following the 103rd Amendment Act of 2019, which extended quota benefits to economically weaker sections (EWSs) of the upper castes. By delving into existing literature and analyzing census data from 1961 to 2011 alongside Annual Reports of the Department of Personnel & Training from 2013-14 to 2022-23, this research traces the historical development of reservation systems from pre Independence to post-Independence eras. It examines the socio-economic disparities faced by Scheduled Castes and Scheduled Tribes, the original beneficiaries of these policies. The study critically assesses the effectiveness of the 103rd Amendment in enhancing educational and employment opportunities for EWSs, juxtaposing this with the enduring caste-based inequalities. Findings indicate that while there have been significant improvements in literacy rates among SCs and STs, gaps persist when compared to the overall population. Additionally, the new amendment has not significantly improved public employment opportunities for non beneficiaries. The study underscores the need to realign reservation policies with their original objectives of addressing caste-based inequalities while also considering economic disparities to foster a more inclusive and equitable society.
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creator: Neeraj Pant
rights: Copyright (c) 2026
date: 2026-04-04
publication date: 2026-04-04
starting page: 18
ending page: 29

WHEN THE FOX GUARDS THE HENHOUSE: DARK TRIAD TRAITS AS DRIVERS OF INCIVILITY AND BROKEN KNOWLEDGE PATHS
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description: Academic institutions have witnessed a sharp increase in asocial behaviors such as incivility and knowledge hoarding across the globe. Such behaviors, a common type of interpersonal misconduct, undermine the collaborative spirit and disturb the harmony between students and instructors. Several variables, including social, cultural, emotional, and institutional drivers, are identified in the research as contributing to academic incivility. Despite the extant literature on the said domain, there hasn’t been much empirical research on the influence of individual personality qualities, especially dark personality traits. Previous research indicates a strong correlation between core personality traits and individual behavior patterns, emotional reactions, and interpersonal conduct. While substantial research has examined the role of dark traits in areas such as leadership behavior, investment decisions, and risk-taking tendencies, there remains a significant gap in understanding how these traits manifest in academic environments. The present study attempts to fill this gap.
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creator: Ujjal Bhuyan
creator: Harbamon Rongpi
rights: Copyright (c) 2026
date: 2026-04-04
publication date: 2026-04-04
starting page: 1
ending page: 17

TRANSFORMATIONAL ROLE OF LEADERS IN THE CONTEMPORARY WORLD: AN EXAMINATION OF CHANAKYA’S THEORY
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description: For many years, there has been discussion about leadership among academicians and researchers, which has resulted in the development of various forms of leadership from time to time. These theories have their origins in the ancient knowledge system, which has been described by several researchers and has effectively demonstrated the traits that a leader must have while in office. However, no primary data study has been included in the studies to examine whether these attributes are still practiced by different individuals. In order to bridge the gap, the current study uses the Leadership Practices Inventory to examine whether varied professionals possess Chanakya’s leadership traits. The research exhibited the similarities between the variables of the LPI and Chanakya’s qualities on leadership, and all the variables significantly influenced Transformational Leadership, except ‘Challenge the process’ and ‘Enable others to act’. This is the first study of its kind, and the findings can help professionals in all fields comprehend and use the Chanakya approach to leadership in their everyday lives. The studies on the practical application of ancient wisdom on various subjects will enable us to revive Vedic techniques and practices.
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creator: Rashmi Goel
creator: Yashika Verma
creator: Deepika Mishra
creator: Shivansh Kaushik
creator: Priyanka Indoria
rights: Copyright (c) 2026
date: 2026-02-26
publication date: 2026-02-26
starting page: 89
ending page: 114

ANCIENT WISDOM FOR MODERN FINANCE: INTEGRATING INDIAN KNOWLEDGE SYSTEMS IN OIL INDUSTRY DECISION-MAKING
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description: This study examines the integration of Indian Knowledge Systems (IKS) into financial decision-making processes within the oil industry. Through qualitative analysis of case studies and existing literature, we demonstrate how traditional Indian principles like Dharma, Artha, and Nyaya can enhance corporate governance, risk management, and sustainability practices. The research reveals that while challenges exist in reconciling traditional wisdom with modern financial models, IKS offers valuable frameworks for ethical decision-making and long-term value creation. The paper concludes with practical recommendations for policymakers and corporate leaders seeking to harmonize traditional knowledge with contemporary business practices.
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creator: Kishan Nigam
creator: Neha Gupta
creator: Purnima Yadav
rights: Copyright (c) 2026
date: 2026-02-26
publication date: 2026-02-26
starting page: 77
ending page: 88

INDIAN KNOWLEDGE SYSTEM AND SUSTAINABILITY: ROOTING MODERN SOLUTIONS IN TRADITIONAL WISDOM
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description: Traditionally, India’s traditional knowledge systems have always woven sustainability into them, and how communities have interacted with nature and how they have used resources and built their lives has been based on this sustainability. For centuries, ecological balance and resource and energy efficiency have been supported through indigenous practices such as step-wells for water conservation, organic farming methods, and Ayurveda-based health care. Now, however, industrialization and globalization have run so fast that almost all these proven approaches are pushed to the margin. The study argues that India’s traditional knowledge can be used as the basis of sustainability, but it uses bibliometric analysis to identify research trends and gaps. This study is undertaken through a qualitative approach, although it reviews the literature based on the data from Scopus and conducts bibliometric analysis for the research fields of IKS and sustainability. The study then shows that many of India’s traditional practices are nearly identical to modern sustainability goals. These focus on Zero Budget Natural Farming and sustainably produced textiles using natural dyes, as well as climate-responsive vernacular architecture, resource and low carbon footprints, and community-led conservation. However, given industrialization’s erosion of the indigenous knowledge systems and the absence of formal documentation, it is difficult to revive them on a large scale. Additionally, modern sustainability policies often favor traditional, nature-based approaches and delay their uptake in more mainstream sustainability policies.
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creator: Sakshi
rights: Copyright (c) 2026
date: 2026-02-26
publication date: 2026-02-26
starting page: 56
ending page: 76

EXPLORING GEN Z PERSPECTIVE FOR SPIRITUALITY
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description: In recent years, there has been a growing interest in spirituality, particularly among younger generations. Generation Z (Gen Z), typically defined as individuals born between 1997 and 2012, is the first cohort to have grown up with digital technology as an integral part of their daily lives. As this generation transitions into adulthood, their perceptions and attitudes toward spirituality appear to diverge from those of previous generations. The aim of this study is to examine the spiritual practices of Gen Z, focusing on the techniques employed, the frequency of engagement, and the factors influencing their practice. Additionally, the study seeks to explore gender differences in the perceived importance of spirituality and to investigate the relationship between belief in spirituality and mental well-being. A total of 100 respondents were selected through convenience sampling, and data were collected using a self-constructed questionnaire. The findings indicate that Gen Z increasingly utilizes practices such as meditation, mindfulness, and yoga as tools for managing stress, anxiety, and emotional well-being. Furthermore, the results suggest that females place greater importance on spirituality in their lives compared to males. A significant positive correlation was found between belief in spirituality and mental well-being, suggesting that a stronger belief in spirituality is associated with improved mental health among the respondents.
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creator: Renu Sharma
creator: Mohita Mathur
rights: Copyright (c) 2026
date: 2026-02-26
publication date: 2026-02-26
starting page: 47
ending page: 55

FRANCHISING IN ORGANIZED RETAIL IN HARYANA: ISSUES AND OPPORTUNITIES
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description: The robust economy of Haryana, along with steadily increasing levels of consumer demand, translates to significant new business potential for retail franchises. This paper investigates the potential and difficulties in depth, thereby providing insights into the changing environment of organized retail in Haryana. Results highlight the main issues faced by the organized sector, specifically in the five districts of Haryana: Ambala, Faridabad, Gurugram, Kurukshetra, and Panchkula. Data have been collected from a sample of 320 respondents of different age groups for the investigation of the study. From the results, it has been found that at 0.86, brand reputation and training and support are favorably connected. Famous brands train and aid franchisees more, where a high brand reputation aligns with comprehensive training. Marketing assistance and brand reputation are positively associated (0.89). High correlations between territory protection and high royalty fees (0.77) suggest that territory protection is linked to higher royalty fees. The R-squared of 0.69 suggests the model explains many franchising fluctuations. This high F-value indicates that the model is statistically significant, with an F-statistic of 116.24. Research indicates that brand reputation, training and support, and territory protection improve franchising model effectiveness. However, large royalty payments and statistically significant disputes hurt franchising. It highlights the necessity of adopting a strategic and flexible approach in order to succeed in an ever-changing industry. According to the findings of the study, there is great potential for franchising in Haryana’s organized retail sector. This, however, is contingent upon franchisors being able to manage the difficulties and effectively engage with local partners.
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creator: Reetu Mehta
creator: Sanjay
rights: Copyright (c) 2026
date: 2026-02-26
publication date: 2026-02-26
starting page: 32
ending page: 46

EDTECH PLATFORMS, E-LEARNING AND ENTREPRENEURSHIP IN INDIA: AN EMPIRICAL STUDY ON STUDENT ENGAGEMENT IN THE DIGITAL AGE
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description: India’s EdTech industry has rapidly evolved into a global leader, transforming the educational landscape for over 400 million learners, including 40 million students in higher education. The COVID-19 pandemic significantly accelerated the adoption of digital learning platforms, highlighting both their potential and limitations. While EdTech platforms offer substantial opportunities for enhancing student engagement, improving learning outcomes, and fostering entrepreneurial aspirations, their widespread implementation continues to face challenges such as the digital divide, limited accessibility, inadequate infrastructure, and parental concerns. This study critically examines the impact of EdTech adoption on student engagement, academic performance, and entrepreneurial orientation within India’s digital education ecosystem. A mixed-methods research design is employed, combining quantitative surveys and qualitative interviews. The study surveys 471 students from K–12 and higher education institutions across metropolitan and semi-urban regions of India, along with 25 EdTech entrepreneurs and 15 operational managers from leading firms. Secondary data from government reports, industry whitepapers, and academic literature further support the analysis. Descriptive statistics are used to identify adoption trends, while multiple linear regression assesses the relationship between EdTech usage and student engagement. T-tests and ANOVA examine demographic differences in engagement levels. Additionally, Partial Least Squares–Structural Equation Modelling (PLS-SEM) explores causal relationships among digital accessibility, AI-driven personalization, gamification, learning outcomes, entrepreneurial aspirations, and student engagement. Preliminary findings indicate a strong positive correlation between EdTech usage and improved motivation, engagement, academic performance, and retention rates compared to traditional e-learning models. The study also anticipates increased student i…
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creator: Rakesh Kumar Gupta
creator: Neha Goyal
creator: Sandeep Kumar Goel
creator: Jitendra Singh Rathore
rights: Copyright (c) 2026
date: 2026-02-26
publication date: 2026-02-26
starting page: 1
ending page: 31

IMPACT OF FINANCIAL LITERACY ON INVESTMENT BEHAVIOR OF YOUNG INVESTORS IN INDIA: AN EMPIRICAL STUDY
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description: Financial literacy and knowledge lead to perceived financial understanding. These contribute to the decision-making for savings and investments. Such literacy is a function of awareness, experience, and skills. Financial literacy forms a positive financial attitude towards the achievement of financial goals and freedom. The level of financial literacy of an individual makes them more rational in making their financial decisions. Having good financial knowledge and understanding would help in the management of their finances and further planning of their money in a better way. This study is descriptive in nature. In this study, a structured questionnaire was used to measure the financial literacy of the young investors ranging between the ages of 18 to 35. The sample size of the study is 390. The data were collected with the help of a structured questionnaire. With the help of “Exploratory Factor Analysis” and “Multiple Regression Analysis,” it was found that there is a significant impact of Financial Literacy (Financial Behavior, Financial Attitude, Financial Knowledge-Basic, and Financial Knowledge-Advanced) on the investment behavior of young investors in India.
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creator: D D Chaturvedi
creator: Harpreet Singh
creator: Anuradha Jain
creator: Saumya Chaturvedi
rights: Copyright (c) 2024
date: 2024-10-17
publication date: 2024-10-17
starting page: 15
ending page: 31
doi: 10.48165/iitmjbs.2024.SI.2

CORPORATE SOCIAL RESPONSIBILITY AND OWNERSHIP STRUCTURE: ANALYSING THE IMPACT OF MANDATORY CSR
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description: While extant scholarship examining the relationship between Corporate Social Responsibility (CSR) and ownership structure, no work has examined how Mandatory CSR impacts the CSR-Ownership structure nexus. Coercive pressure from law plays a crucial role in influencing how the ownership structure of companies can affect the CSR performance. Accordingly, it is crucial to understand the difference between CSR and ownership structure relationship before and after the implementation of Section-135 of the Companies Act, 2013 in the Indian context. In the present study, we draw on institutional theory to explore if the corporate sector responds to institutional pressures. Our analysis of a sample of NIFTY 100 index firms for the period 2010-2019 illustrates that the impact of ownership structure on CSR is higher in the period after the implementation of mandate. Our theoretical arguments and results emphasize the value of multiple perspectives to evaluate the impact of Mandatory CSR on the link between CSR and ownership structure.
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creator: Ritika Gupta
creator: Abha Gupta
creator: Kamini Rai
rights: Copyright (c) 2024
date: 2024-10-18
publication date: 2024-10-18
starting page: 284
ending page: 310
doi: 10.48165/iitmjbs.2024.SI.18

DEMOGRAPHIC DYNAMICS OF FINTECH ADOPTION: EXPLORING PATTERNS AND PREFERENCES IN AN EMERGING ECONOMY
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description: In recent years, the global financial landscape has undergone a significant transformation propelled by the rapid proliferation of Financial Technology (Fintech). This technological revolution has not only reshaped traditional financial services but has also democratized access to financial products and services, ushering in a new era of financial inclusion and empowerment. Understanding the underlying demographic dynamics behind Fintech adoption has become increasingly crucial for policymakers, financial institutions, and market participants alike, especially within emerging economies. This research aims to delve into the intricate interplay between demographic factors and Fintech adoption within the context of emerging economies. Through a multidimensional approach encompassing quantitative analysis and theoretical frameworks, the study endeavors to investigate the patterns and preferences across different demographic segments. By analyzing data from 15 emerging countries representing diverse regions across the globe, the research seeks to uncover insights into the drivers and barriers influencing Fintech adoption.
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creator: Rakesh Kumar Gupta
rights: Copyright (c) 2024
date: 2024-10-18
publication date: 2024-10-18
starting page: 263
ending page: 283
doi: 10.48165/iitmjbs.2024.SI.17

MACHINE LEARNING APPLICATIONS IN AGRICULTURE 4.0 –A RENAISSANCE IN THE FIELD OF AGRICULTURE, IMPACT ON THE PRECISION AGRICULTURE AND REVOLUTION IN CROP MANAGEMENT
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description: The paper focuses on the growth of the agricultural sector from the past to current trends and its growth in smart farming. The agriculture sector in India has successfully met the production targets set by the government and has also set new production records in almost all commodities. The paper is a bibliometric analysis of the systematic literature review of precision agriculture, including technical terms like IoT, precision agriculture, machine learning, artificial intelligence, and traditional farming. The paper discusses the various phases in the agricultural management system, including advancements from the past centuries to current trends.
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creator: Gargi Mukherjee
creator: Daljeet Singh Bawa
rights: Copyright (c) 2024
date: 2024-10-18
publication date: 2024-10-18
starting page: 251
ending page: 262
doi: 10.48165/iitmjbs.2024.SI.16

MODELLING THE FACTORS AFFECTING CUSTOMERS’ INTENTION TO USE ARTIFICIAL INTELLIGENCE POWERED CHATBOT SERVICES IN BANKS
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description: Indian banks are using AI-powered chatbots to provide better customer service through real time communication and problem-solving. This research study aims to compare customer intent in using chatbot services offered by private and public sector banks. Additionally, the study investigates the significant factors that explain customer behavioral intent to use AI-powered chatbot services. The paper collected primary data from Indian public and private sector bank customers in Delhi-NCR through Google form links, Instagram, and Facebook. The Unified Theory of Acceptance and Use of Technology (UTAUT) 2 was assessed, and statistical tools such as paired sample t-tests and multiple regression were used to test the hypotheses. The results of the multiple regression analysis showed that hedonic motivation plays a significant role in understanding the intent of public sector customers to use chatbots, while habit plays a significant role for private bank customers. The authors observed a significant difference between public sector bank customers and private bank customers in terms of behavioral intent to use chatbot services, concluding that private bank customers are more intent on using chatbots compared to public sector customers.
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creator: Neha Garg
creator: Sourabh Bansal
rights: Copyright (c) 2024
date: 2024-10-17
publication date: 2024-10-17
starting page: 237
ending page: 250
doi: 10.48165/iitmjbs.2024.SI.15

INFLATIONARY DYNAMICS AND CAUSAL NEXUS OF BUDGETARY GAPS AND MONETARY EXPANSIONS: A TIME SERIES ANALYSIS WITH ARDL MODELLING FOR BANGLADESH
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description: This paper examines the causal relationships between inflation, budget deficit, and money supply in Bangladesh from 1980 to 2023 using the Autoregressive Distributed Lag (ARDL) approach. Short-run causality analysis reveals unidirectional influences from budget deficits and money supply to inflation. Contrary to common conjectures that link budget deficits to inflation through increased money supply, our findings reveal no causality between money supply and inflation in both the short-run and long-run. The study contributes to the empirical literature by focusing on the unique economic context of Bangladesh, which has not been extensively explored in this tri variate relationship. The results suggest that conventional economic theories may not fully apply to developing countries like Bangladesh, where monetary expansions do not necessarily lead to inflationary pressures in the long run. The paper concludes with policy recommendations based on the analysis of the ARDL model and diagnostic tests confirming the model’s stability.
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creator: Amit Kundu
creator: Barendra Nath Chakroborty
creator: Anil Kumar Goyal
creator: Rachita Garg
rights: Copyright (c) 2024
date: 2024-10-18
publication date: 2024-10-18
starting page: 218
ending page: 236
doi: 10.48165/iitmjbs.2024.SI.14

IMPACT OF IND AS ADOPTION ON THE FINANCIAL PERFORMANCE OF INDIAN COMPANIES
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description: The Indian companies are provided with a global reporting landscape with the introduction of Indian Accounting Standards (Ind AS). These standards are in line with the global International Financial Reporting Standards (IFRS) and have made the financial statements comparable at a global level. In India, the MCA gave a strategic plan for the introduction of Ind AS, which are in line with IFRS, in 2010. A planned roadmap was given for the adoption of Ind AS voluntarily from April 2015, mandatorily for all companies with a net worth of 500 crore or more from April 2016, and so on in a phased manner. The objective of the research is to analyze the impact of Ind AS adoption on the financial performance of selected companies in India, based on the cutoff year 2016. Data from 39 eligible companies (ranging from 2012-2023) was collected, and hypotheses were tested using paired sample t-tests. The results show that there is no significant impact of Ind AS adoption on the financial ratios of the selected companies. The study has practical implications for the companies that are still lagging behind in reporting Ind AS data and companies for whom adoption is still voluntary, as findings suggest that adoption and reporting of Ind AS do not affect the financial performance of the company.
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creator: Anil Kumar Goyal
creator: Rachita Garg
creator: Amit Kundu
creator: Barendra Nath Chakroborty
rights: Copyright (c) 2024
date: 2024-10-17
publication date: 2024-10-17
starting page: 209
ending page: 217
doi: 10.48165/iitmjbs.2024.SI.13

GREEN ADOPTION AND ORGANIZATION PERFORMANCE: ASSESSING THE EFFECT OF ENVIRONMENTAL PROACTIVITY
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description: Since the Industrial Revolution, human economic activities have added a huge amount of Greenhouse Gases (GHGs) into the environment. The rise in environmental pollution, the global average temperature, and sea level now present an alarming situation all over the world, requiring action by all concerned. It is in this regard that the present work has been undertaken with a focus on identifying and examining the drivers for their influence on organizations’ green adoption and sustainable performance. Through random sampling, primary responses were obtained from the managers of 103 organizations based in India. The use of step-wise regression analysis on cross-sectional data yielded findings that establish a significant impact of three out of five drivers, namely organization characteristics, public policy, and technology characteristics, on green adoption by organizations. The results also support a positive and significant impact of green adoption on economic, social, as well as environmental performance of organizations. The practical suggestions outlined in the study can be used by organizations to adopt and promote green programs as a profitable endeavor for their sustainable growth in the future.
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creator: Minesh K Srivastava
creator: Garima Gupta
rights: Copyright (c) 2024
date: 2024-10-18
publication date: 2024-10-18
starting page: 192
ending page: 208
doi: 10.48165/iitmjbs.2024.SI.12

PRESENCE OF GLASS CEILING IN HIGHER EDUCATIONAL INSTITUTIONS: A ROADBLOCK FOR SUSTAINABLE DEVELOPMENT
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description: The glass ceiling in higher educational institutions is a significant roadblock to sustainable development. Despite the increasing number of women in faculty positions, their career progression appears to be slow, with many remaining concentrated toward entry-level positions. This invisible barrier hinders women’s advancement to top positions, such as heads, deans, and directors. A study of 98 faculty members working in higher education sector in NCR region revealed that gender and psychological constraints were the strongest glass ceiling barriers. Other factors like perceived discrimination and a male dominating culture significantly determine the glass ceiling effect. The conceptual model of the glass ceiling and career development in the study highlights the complexities that hinder women’s career advancement. It offers a framework for thoroughly analyzing and addressing these issues, considering the interplay of societal, organizational, human, and external factors, as well as the importance of intersectionality and continuous adaptability. The study points out that this vertical segregation not only impedes individual career development but also undermines the broader goal of gender equality, a key aspect of sustainable development.
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creator: Rakhi Arora
creator: Anuradha Tiwary
rights: Copyright (c) 2024
date: 2024-10-18
publication date: 2024-10-18
starting page: 183
ending page: 191
doi: 10.48165/iitmjbs.2024.SI.11

IMPACT OF CORPORATE GOVERNANCE ON PERFORMANCE OF BANKS IN INDIA
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description: The study explores the intricate relationship between corporate governance mechanisms and their influence on the performance metrics of banks, considering different ownership structures in the Indian banking sector. In light of the economic reforms and heightened regulatory scrutiny post the 1990s, this study investigates whether the changes in governance practices have substantially affected the performance outcomes of banks in terms of profitability, risk management, and operational efficiency.
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creator: Saumya Chaturvedi
creator: Aparna Marwah
rights: Copyright (c) 2024
date: 2024-10-18
publication date: 2024-10-18
starting page: 168
ending page: 182
doi: 10.48165/iitmjbs.2024.SI.10

ANALYSIS OF RETAILER’S BEHAVIOURAL INTENTION TO USE MOBILE PAYMENT: USING THE UTAUT (UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY) MODEL
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description: In this evolving modern world, technology is involved in all fields of human life. Mobile payment has become essential not only for consumer convenience but also for retailers’ business growth. Several studies have been undertaken to highlight the aspects that contribute to the establishment of “Behavioural Intention” among consumers for adopting mobile payments. Still, no studies are available in the context of India, as per the review of literature, which demonstrate the factors responsible for “Behavioural Intention” of retailers to adopt and use mobile payment in their day-to-day business. This study makes use of a “Five-point Likert Scale” to collect data from Indian retailers and establish a relationship between the selected variables for the study to fill the existing research gap present in the context of Indian retailers. Apart from UTAUT, “Performance Expectancy,” “Effort Expectancy,” “Social Influence,” “Facilitating Conditions,” and “Behavioural Intention,” “Perceived Security” is considered as one variable as there is always a security risk involved in using any digital technology. It is found that only “Effort Expectancy” and “Perceived Security” have a significant relationship with the Behavioural Intention of a retailer to use mobile payment. At the same time, “Performance Expectancy,”
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creator: Saurabh Sonkar
creator: Atul Anand Jha
creator: Sidhant Kumar
creator: Vivek Singh Sachan
creator: Pragyan Pushpanjali
creator: Ashoke Kumar Sarkar
rights: Copyright (c) 2024
date: 2024-10-18
publication date: 2024-10-18
starting page: 153
ending page: 167
doi: 10.48165/iitmjbs.2024.SI.9

ESG INTEGRATION AND FINANCIAL OUTCOMES IN EMERGING MARKETS: A PANEL DATA ANALYSIS
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description: Over the past two decades, the significance of responsible investing has surged, prompting a focus on understanding the interaction between Environmental, Social, and Governance (ESG) factors. This study investigates the relationship between stock returns, investment performance, and ESG considerations as investors increasingly prioritize sustainability in their decision-making processes. By analyzing a sample of NIFTY 50 companies listed on the National Stock Exchange (NSE), this research delves into how ESG factors influence stock returns and financial performance. Employing a comprehensive methodology, this study expands on previous research by incorporating financial performance metrics alongside stock returns. It seeks to shed light on the nuanced dynamics between ESG performance and financial outcomes within the context of NIFTY 50 companies. The FEM regression method was employed to examine how ESG rating affected corporate financial performance and stock returns. Notably, the findings underscore the substantial impact of environmental sustainability on stock returns and financial performance, reinforcing previous research in this area. Furthermore, the study highlights the significance of individual ESG components, including corporate governance standards and environmental regulations, in shaping investment outcomes. By elucidating the intricate relationship between ESG factors and financial performance, this research contributes valuable insights to the body of knowledge surrounding sustainable investing.
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creator: Sushila Telgiri
creator: K G Sanakaranarayanan
rights: Copyright (c) 2024
date: 2024-10-17
publication date: 2024-10-17
starting page: 142
ending page: 152
doi: 10.48165/iitmjbs.2024.SI.8

DIGITAL TRANSFORMATION OF ONLINE LEARNING TOOLS ADOPTED BY HIGHER EDUCATION INSTITUTIONS IN HARYANA DURING THE PANDEMIC
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description: The COVID-19 pandemic has precipitated unprecedented changes across various sectors, with education being one of the most significantly impacted. As higher education institutions swiftly transitioned from traditional in-person teaching methods to online platforms, the need to assess and understand this digital transformation has become critical. This research paper explores the adoption of online learning tools by higher education institutions in Haryana during the pandemic, employing a qualitative research methodology to gain deeper insights into the experiences, challenges, and outcomes associated with this shift.
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creator: Nidhi Verma
creator: Kapil Kumar
creator: Vinod Kumar Saroha
rights: Copyright (c) 2024
date: 2024-10-18
publication date: 2024-10-18
starting page: 118
ending page: 141
doi: 10.48165/iitmjbs.2024.SI.7

ANALYSIS ON CIRCULAR ECONOMY AND TECHNOLOGY INNOVATION TOWARDS SUSTAINABILITY IN THE MANUFACTURING SECTOR: A BIBLIOMETRIC ANALYSIS
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description: There has been a growing recognition of the imperative to transition towards more sustainable practices in the manufacturing sector. Aiming towards sustainable practices, the concepts of circular economy and technological innovation offer promising avenues for achieving sustainability goals. In this context, the aim is to examine the evolving research landscape concerning the integration of circular economy principles and technological innovation toward sustainability in the manufacturing sector. To achieve this objective, bibliometrics were conducted using R-Studio. A dataset of scholarly publications from Scopus and Web of Science was used for bibliometrics and analyzed. To analyze the key bibliographic data such as publication titles, authors, publication years, journal/conference names, keywords, abstracts, citation counts, etc., were extracted from the Scopus and Web of Science databases. This study, with the help of R-Studio/Biblioshiny, summarizes the data in the form of main information of the data, most relevant sources, sources production over time, word cloud, and co-occurrence network in the form of tables and figures as well. The findings of the study reveal a growing interest in integrating circular economy and sustainability with 360 documents from both databases. The key themes identified in this study are Sustainable Development, Performance, Management, Sustainability, and Framework. The main limitation of the study is that it focuses only on two databases and suggests future research with a more analytical and broader dataset. This study is most relevant for research scholars by helping them identify key research areas to explore and for organizations and governments as well by suggesting which areas to focus on more.
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creator: Savita
creator: Anshu Bhardwaj
rights: Copyright (c) 2024
date: 2024-10-18
publication date: 2024-10-18
starting page: 97
ending page: 117
doi: 10.48165/iitmjbs.2024.SI.6

MAJORITY ACQUISITIONS VS MINORITY ACQUISITIONS: A PRE- AND POST ACQUISITION FINANCIAL ANALYSIS OF INDIAN PHARMACEUTICAL COMPANIES
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description: The purpose of the study is to analyze the financial performance of Indian Pharmaceutical Acquirers and compare the pre- and post financial performance of acquirers conducting minority and majority acquisitions. The financial analysis was conducted on the data of 13 acquisition deals for the period between 2010 and 2019 by comparing the three-year pre- and post-acquisition periods until the year 2023 using the paired t-test methodology. The findings of the study revealed that there is no significant difference in the profitability and liquidity positions of the acquirers in the pre- and post-acquisition periods. Finally, the comparison between the financial performance of majority and minority acquisitions shows that the financial performance of acquirers deteriorates after the post-acquisition period, but the performance of majority acquisitions’ acquirers is still better when compared to minority acquisitions.
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creator: Ruchi Kalia
creator: Shalini Srivastav
creator: Ruhee Mittal
rights: Copyright (c) 2024
date: 2024-10-18
publication date: 2024-10-18
starting page: 82
ending page: 96
doi: 10.48165/iitmjbs.2024.SI.5

JOB DEMANDS OF POLICE PERSONNEL: IDENTIFYING THEMES AND RESEARCH CLUSTERS FROM BIBLIOMETRIC ANALYSIS
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description: licing is the only arm of the state that is authorized to use coercive force against its citizens, which makes the job uniquely demanding. With the emergence of a work culture characterized by job demands with complex technology, work overload, social isolation, sleep disturbances, and spillover effects leading to work-life imbalance, police work has been identified as one with a highly stressful environment. Despite interest over the years in the predictors and outcomes of police stress, the research findings are inconsistent. No review, to date, has offered a holistic retrospection on the job demands of the police. The current study is an attempt to overview job demands research on police personnel using bibliometric analysis and systematic review of literature. The study highlights the publication trend, the most productive and influential authors, the significant areas of research in the domain, and infers the intellectual structure of job demands research on police personnel. Using the science mapping techniques of co-citation and bibliometric coupling analyses, the study infers the knowledge foundation and the thematic structure of job demands research in police personnel for the period 1983-March 2024 by uncovering six and eight specific areas of job demands research on police personnel respectively. Additionally, by using co-occurrence analysis, the study also attempts to highlight the influential topics of research in the same period divided into four segments and also outlines the future research directions in the domain of job demands with police personnel as the focal point.
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creator: Luxmi Malodia
creator: Ashu Monga
rights: Copyright (c) 2024
date: 2024-10-17
publication date: 2024-10-17
starting page: 54
ending page: 81
doi: 10.48165/iitmjbs.2024.SI.4

DETERMINANTS OF EXAMINING BEHAVIORAL ASPECTS OF USING EMERGING TECHNOLOGY IN ONLINE FOOD DELIVERY APPS. AN EXTENDED TECHNOLOGY ACCEPTANCE MODEL APPROACH
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description: Purpose – The study aims to examine factors that influence customers’ intention to use emerging technology (such as chatbots, AI-based recommendations, robotics delivery, Augmented Reality/Virtual Reality) in online food delivery applications. The factors examined in this study are based on the existing theory of Technology Acceptance Model (TAM), namely perceived usefulness, perceived ease of use, attitude towards intention to use the applications, and this research expanded with an additional dimension: perceived enjoyment, which leads to the intention to use online food delivery services. Design/methodology/approach – The study employed a quantitative method, and 201 respondents participated in this study. The questionnaires were distributed using a convenience sampling technique, and the data was analyzed using the partial least square approach. The study focused on measurement properties via Confirmatory Factor Analysis (CFA) and SEM using Smart PLS 4.0. Descriptive analysis and hypothesis testing provided insights into factors influencing OFD app adoption among consumers, ensuring methodological rigor and credibility. Findings – The results show that four (4) constructs, i.e. Perceived usefulness, Perceived ease of use, Perceived Enjoyment, and Attitude towards Behavioral intention. The study indicates that user experience factors, such as enjoyment and ease of use, play a crucial role in determining the behavioral intention to use technology-based online food delivery applications in Delhi.
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creator: YASHIKA VERMA
creator: PRADEEP KUMAR AGGARWAL
rights: Copyright (c) 2024
date: 2024-10-17
publication date: 2024-10-17
starting page: 32
ending page: 53
doi: 10.48165/iitmjbs.2024.SI.3

CHATGPT’S POTENTIAL IN ACADEMIA AND BEYOND: AN EMPIRICAL EXAMINATION
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description: This paper presents a thorough investigation into the multifaceted impact of ChatGPT on academia and research, with emphasis on revolutionizing these domains through the integration of AI models. The primary objective is to develop a comprehensive survey instrument to capture various parameters and nuances associated with the influence of ChatGPT. The study engages in a thorough exploration of participants’ perspectives, examining factors such as perceived usefulness, willingness to explore innovative applications, and beliefs about the potential role of AI models in shaping academic research and publication. Ethical considerations, bias mitigation strategies, and user satisfaction are also integral components of the study.
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creator: Sapna Dhaliwal
creator: Harleen Kaur
rights: Copyright (c) 2024
date: 2024-10-17
publication date: 2024-10-17
starting page: 3
ending page: 14
doi: 10.48165/iitmjbs.2024.SI.1

Business Process Management 1: Introduction, Methods, and Information Systems (Second Edition)
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description: The affiliation(s) and address(es) of the author(s): Dr. Archana Krishnan is presently Assistant Professor, Institute for Innovation in Technology and Management( Affiliated to Guru Gobind Singh Indraprastha University), D-29, Institutional Area, Janakpuri, New Delhi-110058. Dr. Archana Krishnan is a doctorate from Faculty of Management Studies (FMS), University of Delhi, New Delhi, India. The author has a B.E in Computer Science Engineering (2006, Anna University, Chennai, India) and an MBA in Human Resource and Systems (2008, Anna University, Chennai, India). Author’s interests include Total Quality Management, Organisational Behaviour, Human Resource Management.
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creator: Archana Krishnan
rights: Copyright (c) 2024
date: 2018-01-30
publication date: 2018-01-30
starting page: 79
ending page: 80