[1]
“CRISIS-DRIVEN DIGITAL TRANSFORMATION: A MULTIVARIATE ANALYSIS OF OTT PLATFORM ADOPTION AND CONSUMER BEHAVIOR IN INDIA DURING COVID-19 ”, jbs, vol. 13, no. 1, pp. 61–86, Apr. 2026, Accessed: Jul. 18, 2026. [Online]. Available: https://www.acspublisher.com/journals/index.php/jbs/article/view/24153